Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your eCommerce strategy: from how to budget and organize for the online channel, through to the digital shelf drivers you can leverage to optimize your eCommerce sales.

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Profitero and Kantar Consulting surveyed 200+ eCommerce professionals and more than 7,000 LI profiles to get a pulse on how brands are evolving to tackle the digital opportunity. Download the results.

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The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making.

Here are 3 reasons why we think 2019 w

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There’s certainly plenty to munch on as Snack Foods category sales on Amazon-US approached $200 million in 2017.

The list of players vying for market share in this intensely competitive category reads like a who’s who of huge multinationals. On top of that, a leading snacks manufacturer found i

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Navigating and managing the intricacies and complexities of eCommerce can make or break your future success. So, we created this guide to help you identify, select and deploy the right digital toolkit for your business.

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When it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon, each jockeying to be the lowest priced. In fact, as of Q2 2018, the average price difference for beauty p

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So far, 2019 is shaping up to be a blockbuster year when it comes to investing in eCommerce. According to our third annual eCommerce benchmarking survey, 41% of brands will increase eCommerce spending by as much as 10% vs. the prior year — and 35% of brands will exceed that number.

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A top 3 player in the intensely competitive online personal care space was losing sales and share on Amazon 1P (products sold and distributed directly by the retailer), largely because of out-of-stock issues. The manufacturer found out the hard way that it doesn’t matter how good your content or t

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