Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your eCommerce strategy: from how to budget and organize for the online channel, through to the digital shelf drivers that are proven to grow your eCommerce sales.

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eCommerce is accelerating for beauty and personal care brands, and COVID-19 just sent it into hyperdrive. Download the playbook to learn how to fast track your eComm growth strategy and accelerate online sales.

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INSIDE YOU’LL LEARN

  • What’s so unique about the Jet.com business model
  • How Jet is set to impact the competitive landscape
  • Why the launch of Jet.com matters so much for brands and retailers
  • How Jet’s prices really compare to Amazon’s

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Today, eCommerce is growing by more than 20% YoY worldwide. According to IRI figures, that’s a growth rate 4-6X greater than the total retail sector, with eCommerce projected to account for 10% of all retail sales by 2020 or shortly thereafter.

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INSIDE YOU’LL LEARN

  • What retailers can now offer brands in abundance, leading to smarter collaboration
  • Why the connection between online brand media and e-retail sales is so powerful
  • When to know to give Big Data a rest
  • What experts such as Tim Dorgan and Chris Drumey say about their exp

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Presented at the Spring 2016 Virtual LEAD Marketing Conference, Profitero’s Keith Anderson discusses the types of data available to CPGs for measuring the digital shelf, as well as how to define the KPIs needed to measure and benchmark online performance.

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This webinar gives valuable insights on why and how brands and retailers need to collaborate better. Keith Anderson, Profitero’s VP of Strategy and Insights speaks with industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits to bet

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Digital Shelf Analytics
eCommerce Strategy