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Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now

It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.

To help you cut through the hype, we outline five key tactics to consider focusing on now. You might be surprised to find out that basic e-commerce optimization e.g a good search ranking, accurate and complete product content, as well as highly-rated and well priced products, is the foundation to a successful voice strategy.

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.

But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.

Download the white paper to learn:

  • The importance of supporting a mobile-first strategy
  • Why doing business with Tmall and JD.com matters
  • The importance of ratings and reviews and sentiment analysis to earn trust
  • The intricacies of monitoring frequently changing content 

View White Paper

eBook: 5 Ways to Optimize Your eCommerce Performance with Amazon FastMovers

Online sales are forecast to represent 17% of all US retail sales by 2022, up from a projected 12.7% in 2017. 

With Amazon expected to be a major driver of this online sales growth, it’s more critical than ever for brands to have the right information to benchmark their products against emerging competitors online.

In this eBook, we outline five key ways to optimize eCommerce performance with Amazon FastMovers, covering highlights, key features, and use cases of our monthly Amazon FastMovers reports.

View eBook

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.

Download the eBook and learn how to:

  • Choose the most relevant, frequently searched product keywords
  • Measure your findability on Amazon and other retail sites
  • Optimize your products for retailer search rankings
  • Leverage paid search on Amazon
View eBook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

Optimizing the Amazon Opportunity

Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon. 

Inside we cover:

  • How CPGs can grow their share of sales on Amazon
  • The 1P vs 3P dynamic
  • Amazon’s move to private label
  • The Dash button and single-item replenishment
View white paper

The Jet.com Experiment: Smooth Take-off or the Start of a Bumpy Ride?

INSIDE YOU’LL LEARN

  • What’s so unique about the Jet.com business model
  • How Jet is set to impact the competitive landscape
  • Why the launch of Jet.com matters so much for brands and retailers
  • How Jet’s prices really compare to Amazon’s
View white paper

The Experts Speak on Why eCommerce Counts

Today, eCommerce is growing by more than 20% YoY worldwide. According to IRI figures, that’s a growth rate 4-6X greater than the total retail sector, with eCommerce projected to account for 10% of all retail sales by 2020 or shortly thereafter.

View white paper

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online

INSIDE YOU’LL LEARN

  • What retailers can now offer brands in abundance, leading to smarter collaboration
  • Why the connection between online brand media and e-retail sales is so powerful
  • When to know to give Big Data a rest
  • What experts such as Tim Dorgan and Chris Drumey say about their experiences leading eCommerce operations for Peapod and United Biscuits respectively
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

How Brands Are Budgeting and Organizing Around eCommerce

Plan for eCommerce success in 2018: download the findings of our global survey into how brand manufacturers are budgeting and organizing for the online channel.

Find out:

  • Their top organizational priorities and eCommerce challenges
  • How the most successful eCommerce heads are budgeting and organizing around Amazon
  • Which eCommerce KPIs are considered most critical by 200 of your peers – and how these have changed year over year
View Report

Price Wars: A Study of Online Price Competitiveness

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

Definitive Buyers’ Guide to eCommerce Performance Measurement Solutions

The eCommerce channel is exploding worldwide. To stay ahead, you need the right partners and tools—including eCommerce performance measurement solutions.

Download our Buyers’ Guide designed to help you select the eCommerce performance measurement provider who can best meet your organization’s needs.

View Report

Online Price Wars Webinar: Avoiding a Race to the Bottom, January 31 2pm ET

Price competition continues to intensify as Walmart, Target and Jet.com seek to close the gap with online price leader Amazon.com. The result is a high-stakes race to the bottom that is good news for shoppers – but has left consumer packaged goods brands scrambling.

In this webinar, SVP Strategy and Insights Keith Anderson reveals the results of Profitero’s exclusive new study examining online pricing across 21,000 products in Beauty, Grocery and Household Supplies on Amazon, Walmart,com, Target.com and Jet.com, and discusses what brands must do to mitigate the downward pricing pressure.

Register

How Global Brands are Budgeting and Organizing for eCommerce

Find out how brand manufacturers are budgeting and organizing for the online channel. We present the findings of our 2017 industry-wide survey to help you benchmark how your eCommerce strategy compares to your peers.

Find out:

  • Their top organizational priorities and eCommerce challenges
  • How the most successful eCommerce heads are budgeting and organizing around Amazon
  • Differences in budgeting approaches by country, industry and company size
  • Which eCommerce KPIs are considered most critical by 200 of your peers – and how these have changed year over year

Watch Webinar

How to Win Online: Turning Health-Conscious Food Shoppers into Online Housewares Buyers

More and more of us are choosing to cook at home with millennials leading the home cooking trend, according to a survey conducted by Peapod and ORC International.

Watch this on-demand webinar from Nielsen, BzzAgent and Profitero, where we discuss how to convert growing numbers of health-conscious food shoppers into online buyers of kitchen appliances – a significant opportunity for appliance and food brands alike.

View Webinar

Getting Found: Maximizing Discoverability through Onsite Search and Category Placement

Do you know where your products rank in search results on retailers’ sites and how this directly impacts your eCommerce success online? If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental.

Watch this on-demand webinar and learn how to:

  • Choose the most relevant, frequently searched product keywords
  • Measure your findability on Amazon and other retail sites
  • Optimize your products for retailer search rankings
  • Understand the key drivers influencing Amazon’s organic search rankings
  • Leverage paid search on Amazon

View Webinar

Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are. 

Profitero’s SVP Strategy and Insights Keith Anderson discusses how the online channel is reshaping consumer behavior – impacting category and item migration to eCommerce, increasingly in consumables.

Watch the on-demand webinar to learn:

  • The key drivers of item and category migration online

  • How digital can help shoppers plan and execute store trips

  • Ways to redefine both category role and items’ role within categories

  • Why doing nothing is not an option

View Webinar

Optimize your eCommerce Performance with Amazon FastMovers Reports

Watch our on-demand webinar to find out how you can use our monthly Amazon FastMovers reports to optimize your brand’s performance online.

Learn more about:

  • How to benchmark your products against category top performers
  • Keep an eye on new arrivals & emerging brands in your category
  • How many 3P Sellers are in your category increasing competition
  • The insights you need to drive sales, including critical factors such as pricing, number of reviews & subscription programs

View Webinar

Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

A Playbook for eCommerce Measurement and Analytics

Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

View webinar

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online (webinar)

This webinar gives valuable insights on why and how brands and retailers need to collaborate better. Keith Anderson, Profitero’s VP of Strategy and Insights speaks with industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits to better understand the evolving relationship between retailers and brands.

View webinar

Online Beauty

We’ve collated a variety of insights to help you better understand the key drivers of growth within the beauty category and guidance on how to improve your online performance

View Microsite

 

Online Grocery

eCommerce sales are the biggest driver of growth for grocery retail: check out our category insights to help you succeed in 2018 and beyond.

View Microsite

Online Pet Care

With eCommerce pet care sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category online.

View data sheet

Online Baby

The baby category is central to the growth of CPG eCommerce – learn how brand manufacturers and retailers can optimize their online strategies to capture their share of growth.

View data sheet

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Data Sheet for Brands

Find out more about how we deliver critical online metrics to help brands improve their sales and positioning.

View data sheet

Data Sheet for Retailers

Find out more about how we provide complete visibility into your competitors’ pricing and product assortment.

View data sheet

Profitero Delivers 63% Higher Price Data Accuracy Than Other Providers For Nebraska Furniture Mart

Profitero was selected for the scale and frequency of data that was required. The retailer compared several new providers and Profitero was proven to be the most accurate and cost-effective solutions. A recent audit conducted by Nebraska Furniture Mart showed that Profitero price data had achieved 98% accuracy.
View success story

Profitero Helps Online Grocer Ocado To Win New Customers and Grow Sales

Profitero was proven to offer the highest degree of accuracy in product matching compared with any other supplier in the industry, particularly among Ocado’s own-brand items, enabling specific customization of their product matching requirements. In addiction, Ocado selected Profitero as we provided the most scalable solution on the market.

View success story

UK’s Top Online Pet Healthcare Retailer Relies On Profitero For Online Price Intelligence

MedicAnimal selected Profitero’s online price intelligence solution for its accurate and reliable data, as well as for its good functionality and responsive customer service. Profitero was proven to deliver the most timely price intelligence on competitor prices and promotional changes, enabling MedicAnimal to respond quickly to price changes.

View success story

Tokmanni Group Leverages Profitero’s Pricing Intelligence For Consistency in Omnichannel Pricing

Profitero was deemed both interactive and highly skilled in the field of online price monitoring, delivering a tailor-made solution that matched Tokmanni’s specific pricing needs. As proof of this, Profitero was able to match and compare online competitor products to some of Tokmanni’s products that were not found online.

View success story

Waitrose Renews Multi-Year Agreement With Profitero

Waitrose has been working closely with Profitero for the last three years to maintain Brand Price Match. The UK supermarket has since agreed a multi-year contract extension, which is testimony to the high level of confidence it has with Profitero’s quality and delivery of data.

View success story

White Papers

Preparing for the Voice Shopping Future: 5 Ways to Get Your Brands Ready Now

It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.

To help you cut through the hype, we outline five key tactics to consider focusing on now. You might be surprised to find out that basic e-commerce optimization e.g a good search ranking, accurate and complete product content, as well as highly-rated and well priced products, is the foundation to a successful voice strategy.

China Mobile Commerce: How to Expand Reach and Effectiveness in the World’s Biggest eCommerce Market

China is the world’s #1 eCommerce market globally by sales. The size of the prize — that is, capturing a piece of the high-growth $800 billion Chinese eCommerce market — is well worth the investment.

But while the eCommerce growth opportunity for global brands in China is immense, understanding its unique, local market nuances is critical to success.

Download the white paper to learn:

  • The importance of supporting a mobile-first strategy
  • Why doing business with Tmall and JD.com matters
  • The importance of ratings and reviews and sentiment analysis to earn trust
  • The intricacies of monitoring frequently changing content 

View White Paper

eBook: 5 Ways to Optimize Your eCommerce Performance with Amazon FastMovers

Online sales are forecast to represent 17% of all US retail sales by 2022, up from a projected 12.7% in 2017. 

With Amazon expected to be a major driver of this online sales growth, it’s more critical than ever for brands to have the right information to benchmark their products against emerging competitors online.

In this eBook, we outline five key ways to optimize eCommerce performance with Amazon FastMovers, covering highlights, key features, and use cases of our monthly Amazon FastMovers reports.

View eBook

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental.

Download the eBook and learn how to:

  • Choose the most relevant, frequently searched product keywords
  • Measure your findability on Amazon and other retail sites
  • Optimize your products for retailer search rankings
  • Leverage paid search on Amazon
View eBook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

Optimizing the Amazon Opportunity

Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon. 

Inside we cover:

  • How CPGs can grow their share of sales on Amazon
  • The 1P vs 3P dynamic
  • Amazon’s move to private label
  • The Dash button and single-item replenishment
View white paper

The Jet.com Experiment: Smooth Take-off or the Start of a Bumpy Ride?

INSIDE YOU’LL LEARN

  • What’s so unique about the Jet.com business model
  • How Jet is set to impact the competitive landscape
  • Why the launch of Jet.com matters so much for brands and retailers
  • How Jet’s prices really compare to Amazon’s
View white paper

The Experts Speak on Why eCommerce Counts

Today, eCommerce is growing by more than 20% YoY worldwide. According to IRI figures, that’s a growth rate 4-6X greater than the total retail sector, with eCommerce projected to account for 10% of all retail sales by 2020 or shortly thereafter.

View white paper

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online

INSIDE YOU’LL LEARN

  • What retailers can now offer brands in abundance, leading to smarter collaboration
  • Why the connection between online brand media and e-retail sales is so powerful
  • When to know to give Big Data a rest
  • What experts such as Tim Dorgan and Chris Drumey say about their experiences leading eCommerce operations for Peapod and United Biscuits respectively
View white paper

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Reports

How Brands Are Budgeting and Organizing Around eCommerce

Plan for eCommerce success in 2018: download the findings of our global survey into how brand manufacturers are budgeting and organizing for the online channel.

Find out:

  • Their top organizational priorities and eCommerce challenges
  • How the most successful eCommerce heads are budgeting and organizing around Amazon
  • Which eCommerce KPIs are considered most critical by 200 of your peers – and how these have changed year over year
View Report

Price Wars: A Study of Online Price Competitiveness

In our biggest ever study, analyzing 52,000+ products at Amazon.com, Walmart.com, Target.com and Jet.com over a three month period, we examine the pricing dynamic at play and reveal who’s winning the online price war.

Find out:

  • The online price competitiveness of retailers Amazon, Walmart, Target and Jet
  • Amazon’s prices versus specialist retailers like Best Buy, Staples and Chewy.com
  • Pricing analysis of 13 key categories including Beauty, Toys & Games, Electronics and Pet Supplies

View Report

Definitive Buyers’ Guide to eCommerce Performance Measurement Solutions

The eCommerce channel is exploding worldwide. To stay ahead, you need the right partners and tools—including eCommerce performance measurement solutions.

Download our Buyers’ Guide designed to help you select the eCommerce performance measurement provider who can best meet your organization’s needs.

View Report

Webinars

Online Price Wars Webinar: Avoiding a Race to the Bottom, January 31 2pm ET

Price competition continues to intensify as Walmart, Target and Jet.com seek to close the gap with online price leader Amazon.com. The result is a high-stakes race to the bottom that is good news for shoppers – but has left consumer packaged goods brands scrambling.

In this webinar, SVP Strategy and Insights Keith Anderson reveals the results of Profitero’s exclusive new study examining online pricing across 21,000 products in Beauty, Grocery and Household Supplies on Amazon, Walmart,com, Target.com and Jet.com, and discusses what brands must do to mitigate the downward pricing pressure.

Register

How Global Brands are Budgeting and Organizing for eCommerce

Find out how brand manufacturers are budgeting and organizing for the online channel. We present the findings of our 2017 industry-wide survey to help you benchmark how your eCommerce strategy compares to your peers.

Find out:

  • Their top organizational priorities and eCommerce challenges
  • How the most successful eCommerce heads are budgeting and organizing around Amazon
  • Differences in budgeting approaches by country, industry and company size
  • Which eCommerce KPIs are considered most critical by 200 of your peers – and how these have changed year over year

Watch Webinar

How to Win Online: Turning Health-Conscious Food Shoppers into Online Housewares Buyers

More and more of us are choosing to cook at home with millennials leading the home cooking trend, according to a survey conducted by Peapod and ORC International.

Watch this on-demand webinar from Nielsen, BzzAgent and Profitero, where we discuss how to convert growing numbers of health-conscious food shoppers into online buyers of kitchen appliances – a significant opportunity for appliance and food brands alike.

View Webinar

Getting Found: Maximizing Discoverability through Onsite Search and Category Placement

Do you know where your products rank in search results on retailers’ sites and how this directly impacts your eCommerce success online? If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental.

Watch this on-demand webinar and learn how to:

  • Choose the most relevant, frequently searched product keywords
  • Measure your findability on Amazon and other retail sites
  • Optimize your products for retailer search rankings
  • Understand the key drivers influencing Amazon’s organic search rankings
  • Leverage paid search on Amazon

View Webinar

Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are. 

Profitero’s SVP Strategy and Insights Keith Anderson discusses how the online channel is reshaping consumer behavior – impacting category and item migration to eCommerce, increasingly in consumables.

Watch the on-demand webinar to learn:

  • The key drivers of item and category migration online

  • How digital can help shoppers plan and execute store trips

  • Ways to redefine both category role and items’ role within categories

  • Why doing nothing is not an option

View Webinar

Optimize your eCommerce Performance with Amazon FastMovers Reports

Watch our on-demand webinar to find out how you can use our monthly Amazon FastMovers reports to optimize your brand’s performance online.

Learn more about:

  • How to benchmark your products against category top performers
  • Keep an eye on new arrivals & emerging brands in your category
  • How many 3P Sellers are in your category increasing competition
  • The insights you need to drive sales, including critical factors such as pricing, number of reviews & subscription programs

View Webinar

Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

A Playbook for eCommerce Measurement and Analytics

Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

View webinar

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online (webinar)

This webinar gives valuable insights on why and how brands and retailers need to collaborate better. Keith Anderson, Profitero’s VP of Strategy and Insights speaks with industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits to better understand the evolving relationship between retailers and brands.

View webinar

Microsites

Online Beauty

We’ve collated a variety of insights to help you better understand the key drivers of growth within the beauty category and guidance on how to improve your online performance

View Microsite

 

Online Grocery

eCommerce sales are the biggest driver of growth for grocery retail: check out our category insights to help you succeed in 2018 and beyond.

View Microsite

Online Pet Care

With eCommerce pet care sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category online.

View data sheet

Online Baby

The baby category is central to the growth of CPG eCommerce – learn how brand manufacturers and retailers can optimize their online strategies to capture their share of growth.

View data sheet

Data Sheets

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Data Sheet for Brands

Find out more about how we deliver critical online metrics to help brands improve their sales and positioning.

View data sheet

Data Sheet for Retailers

Find out more about how we provide complete visibility into your competitors’ pricing and product assortment.

View data sheet

Case Studies

Profitero Delivers 63% Higher Price Data Accuracy Than Other Providers For Nebraska Furniture Mart

Profitero was selected for the scale and frequency of data that was required. The retailer compared several new providers and Profitero was proven to be the most accurate and cost-effective solutions. A recent audit conducted by Nebraska Furniture Mart showed that Profitero price data had achieved 98% accuracy.
View success story

Profitero Helps Online Grocer Ocado To Win New Customers and Grow Sales

Profitero was proven to offer the highest degree of accuracy in product matching compared with any other supplier in the industry, particularly among Ocado’s own-brand items, enabling specific customization of their product matching requirements. In addiction, Ocado selected Profitero as we provided the most scalable solution on the market.

View success story

UK’s Top Online Pet Healthcare Retailer Relies On Profitero For Online Price Intelligence

MedicAnimal selected Profitero’s online price intelligence solution for its accurate and reliable data, as well as for its good functionality and responsive customer service. Profitero was proven to deliver the most timely price intelligence on competitor prices and promotional changes, enabling MedicAnimal to respond quickly to price changes.

View success story

Tokmanni Group Leverages Profitero’s Pricing Intelligence For Consistency in Omnichannel Pricing

Profitero was deemed both interactive and highly skilled in the field of online price monitoring, delivering a tailor-made solution that matched Tokmanni’s specific pricing needs. As proof of this, Profitero was able to match and compare online competitor products to some of Tokmanni’s products that were not found online.

View success story

Waitrose Renews Multi-Year Agreement With Profitero

Waitrose has been working closely with Profitero for the last three years to maintain Brand Price Match. The UK supermarket has since agreed a multi-year contract extension, which is testimony to the high level of confidence it has with Profitero’s quality and delivery of data.

View success story