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Profitero Delivers 63% Higher Price Data Accuracy Than Other Providers For Nebraska Furniture Mart

Profitero was selected for the scale and frequency of data that was required. The retailer compared several new providers and Profitero was proven to be the most accurate and cost-effective solutions. A recent audit conducted by Nebraska Furniture Mart showed that Profitero price data had achieved 98% accuracy.
View success story

Profitero Helps Online Grocer Ocado To Win New Customers and Grow Sales

Profitero was proven to offer the highest degree of accuracy in product matching compared with any other supplier in the industry, particularly among Ocado’s own-brand items, enabling specific customization of their product matching requirements. In addiction, Ocado selected Profitero as we provided the most scalable solution on the market.

View success story

UK’s Top Online Pet Healthcare Retailer Relies On Profitero For Online Price Intelligence

MedicAnimal selected Profitero’s online price intelligence solution for its accurate and reliable data, as well as for its good functionality and responsive customer service. Profitero was proven to deliver the most timely price intelligence on competitor prices and promotional changes, enabling MedicAnimal to respond quickly to price changes.

View success story

Tokmanni Group Leverages Profitero’s Pricing Intelligence For Consistency in Omnichannel Pricing

Profitero was deemed both interactive and highly skilled in the field of online price monitoring, delivering a tailor-made solution that matched Tokmanni’s specific pricing needs. As proof of this, Profitero was able to match and compare online competitor products to some of Tokmanni’s products that were not found online.

View success story

Waitrose Renews Multi-Year Agreement With Profitero

Waitrose has been working closely with Profitero for the last three years to maintain Brand Price Match. The UK supermarket has since agreed a multi-year contract extension, which is testimony to the high level of confidence it has with Profitero’s quality and delivery of data.

View success story

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Infographic: 3 Reasons Why Online Retail Price Intelligence Matters

Today’s retail environment continues to be hyper-competitive. With access to any time, any where information on their smartphones, shoppers are more informed than ever before.

Whether you sell via eCommerce or not, shoppers are actively going online to check price, product stock availability, consumer reviews, and other influential content. Responding to this shifting consumer behaviour is critical for retailers to survive and thrive.

View data sheet

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Infographic: Who Wins in Skin – The Amazon UK Skin Care FastMovers 100

According to an AT Kearney survey, 73% of consumers said that Amazon is their top destination for beauty products.

Did you know these shoppers have helped make InstaNatural the new market leader in the skin care category on Amazon UK?

Download your free Amazon FastMovers US Beauty Report or Amazon FastMovers UK Beauty Report to keep track of the best-selling beauty brands on Amazon – and benchmark how your brand stacks up to the competition on price, review count, and more.

Microsite: Winning in Online Grocery in 2016

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

  • Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
  • View our infographics to identify the best-selling food & beverage brands on Amazon
  • Read the latest Profitero commentary and analysis
  • Download our special Q1 2016 Amazon Grocery report
View data sheet

Infographic: Snacks That Sell – The Amazon Snack Foods FastMovers 100

Think you know the top snack brands online? Think again. The traditional category leaders in the brick-and-mortar channel may not be the same winners on Amazon.

Increasingly, upstart brands are making their mark online, even if they do not have the brick-and-mortar presence of “traditional” competitors.

Did you know KIND is the market leader in the snacks category on Amazon.com?

It’s this type of knowledge that is increasingly important to your brand’s success online – specifically on Amazon, which is fuelling CPG eCommerce growth.

Keep track of the best-selling food brands on Amazon – click on our infographic to download your free Amazon FastMovers Grocery Report.

View data sheet

Microsite: Trends in eCommerce – The Pet Care Category

The pet industry will account for more than $60 billion in sales in 2015, up over $2 billion from the previous year. And according to Forrester, online sales of pet products now total $3.7 billion per year, a 76% increase since 2010.

With pet-related sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category and tips on how to improve your eCommerce performance.

VISIT OUR NEW MICROSITE TO:

  • View our on-demand webinar with Hubba
  • Download our US and UK fact sheets
  • Read blogs from Profitero and our industry partners
  • Download the latest Amazon FastMovers reports for the pet care category
View data sheet

Microsite: The Online Baby Category – A Gateway to eCommerce

The baby category is central to the growth of CPG eCommerce – but how should brand manufacturers and retailers optimize their online strategies to capture their share of growth?

This month, we’ve been compiling a variety of insights to help you better understand the key drivers of growth within the baby category, as well as guidance on how to improve your online performance.

VISIT OUR NEW MICROSITE TO:

  • View our on-demand webinars with dunnhumby and content26
  • Download our infographic and fact sheets
  • Read blogs from Profitero and industry partners
  • Download the latest Amazon FastMovers reports for the baby category
View data sheet

Data Sheet for Brands

Find out more about how we deliver critical online metrics to help brands improve their sales and positioning.

View data sheet

Data Sheet for Retailers

Find out more about how we provide complete visibility into your competitors’ pricing and product assortment.

View data sheet

Dominating eCommerce Search: Keys to Getting Found at the Digital Shelf

In a presentation given at the Spring 2017 edition of the Virtual LEAD Marketing Conference, Profitero’s Keith Anderson looks at how vital a role search plays in driving sales on so-called “Spearfishing Sites” vs. Full Basket, and how to ensure your products are found.

View presentation

Analytics for Driving eCommerce Performance

In this presentation from the Spring 2015 LEAD Marketing Conference, Keith Anderson shares guidance and recommendations on how to continuously improve your brand’s eCommerce performance through:

  • Enhancing product content to drive conversion
  • Analyzing sentiment analysis of ratings and reviews
  • Optimizing digital product assortment
  • Understanding how to influence search rankings at Amazon, Walmart, Target and other leading retailers
View presentation

Winning at the Digital Shelf

In a presentation given at the Fall 2014 edition of the Virtual LEAD Marketing Conference, Profitero’s Keith Anderson looks at how CPG brands can maximize impact to win on the digital shelf through optimizing Pricing, Product ContentPlacement andRatings & Reviews.

View presentation

Revionics Insight Presentation: Competing on Value and Context in a Transparent Pricing Landscape

First presented at Revionics’ Customer Forum 2014, Profitero’s VP Strategy & Insights Keith Anderson looks at approaches to optimizing prices and communicating value against increasingly diverse competition.

View presentation

Study: How Brands Budget and Organize Around eCommerce

How do your peers organize and budget around eCommerce? This Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • The organizational strategies of the most successful eCommerce brands
  • How the most successful eCommerce heads organize around Amazon
  • Top organizational priorities and eCommerce challenges
  • Differences in budgeting approaches by country or industry
View report

5 Reasons to Monitor Your Online Competitors’ Prices

Price Intelligence is revolutionizing how retailers are monitoring competitor prices, enabling them to make faster and smarter pricing decisions. This short paper outlines 5 key reasons why every retailer needs to be tracking their online competitors’ prices.

View report

RIS Roadmap Report: Big Data Fuels Next-Generation Pricing Strategies

In this Profitero-sponsored Roadmap Report, featuring advice and recommendations from Profitero’s VP Strategy & Insights Keith Anderson, learn how to strategically manage price to gain a competitive advantage.

View report

Definitive Buyer’s Guide to eCommerce Performance Measurement Solutions

Download our Buyers’ Guide designed to help you select the eCommerce performance measurement provider who can best meet your organization’s needs.

View report

How to Win Online: Turning Health-Conscious Food Shoppers into Online Housewares Buyers

More and more of us are choosing to cook at home with millennials leading the home cooking trend, according to a survey conducted by Peapod and ORC International.

A Nielsen study also shows that a third of millennials said they prioritize healthy attributes in the food they buy, and 29 percent said they’re willing to pay more for them.

Watch this on-demand webinar with Nielsen’s Jordan Rost, BzzAgent’s Darcy Reifenberger and Profitero’s Cynthia Stephens in which they discuss how to convert growing numbers of health-conscious food shoppers into online buyers of kitchen appliances – a significant opportunity for appliance and food brands alike.

View Webinar

Getting Found: Maximizing Discoverability through Onsite Search and Category Placement

Do you know where your products rank in search results on retailers’ sites and how this directly impacts your eCommerce success online? If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental.

Watch this on-demand webinar and learn how to:

  • Choose the most relevant, frequently searched product keywords
  • Measure your findability on Amazon and other retail sites
  • Optimize your products for retailer search rankings
  • Understand the key drivers influencing Amazon’s organic search rankings
  • Leverage paid search on Amazon

View Webinar

Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are.

There is no guarantee that someone buying toothpaste or dog food online will buy more than they did offline. But many shoppers will buy these products from Amazon and other online retailers.

Will they buy yours?

Profitero’s SVP Strategy and Insights Keith Anderson discusses how the online channel is reshaping consumer behavior – impacting category and item migration to eCommerce, increasingly in consumables.

Watch the on-demand webinar to learn:

  • The key drivers of item and category migration online

  • How digital can help shoppers plan and execute store trips

  • Ways to redefine both category role and items’ role within categories

  • Why doing nothing is not an option

View Webinar

Optimize your eCommerce Performance with Amazon FastMovers Reports

Watch our on-demand webinar to find out how you can use our monthly Amazon FastMovers reports to optimize your brand’s performance online.

Learn more about:

  • How to benchmark your products against category top performers
  • Keep an eye on new arrivals & emerging brands in your category
  • How many 3P Sellers are in your category increasing competition
  • The insights you need to drive sales, including critical factors such as pricing, number of reviews & subscription programs

View Webinar

On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

View webinar

A Playbook for eCommerce Measurement and Analytics

Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

View webinar

Analytics-Driven Strategies For Retail’s Fastest Growth Channel

Presented at the Spring 2016 Virtual LEAD Marketing Conference, Profitero’s Keith Anderson discusses the types of data available to CPGs for measuring the digital shelf, as well as how to define the KPIs needed to measure and benchmark online performance.

View webinar

Plan for Growth: Digital Imperatives for 2016

With eCommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair growth of growth.

In this recording from the opening session of the Fall 2015 LEAD Marketing Conference, Profitero’s VP Strategy & Insights Keith Anderson looks at where CPG leaders are investing now to position for growth next year and beyond.

View webinar

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online (webinar)

This educational webinar gives valuable insights on why and how brands and retailers need to collaborate better. Keith Anderson, Profitero’s VP of Strategy and Insights speaks with industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits to better understand the evolving relationship between retailers and brands.

View webinar

New eCommerce Strategies for Competing and Winning at the Digital Shelf

According to IGD, online is predicted to be the fastest growing area of the grocery market, reaching 8.3% of UK grocery sales by 2019. But do you have the relevant eCommerce insights and skill sets required to compete more effectively and optimize your performance at the digital shelf? Listen to industry experts for insider insights on how to remain competitive in online grocery.

View webinar

Winning Strategies for Online Grocery

Local assortments. Dynamic pricing. Ratings and reviews. Search. As technology makes the world smaller, retailers and brands need global strategies aligned with local execution. With case studies and fresh data for both offline and online retail, you’ll learn how marketing fundamentals like the 4 P’s (Product, Pricing, Promotion, and Place) are evolving in our digital world, and what you can do to capture new growth.

The webinar will provide a situation and opportunity overview, two industry case studies, key takeaways and next steps, and conclude with attendee Q&A.

View webinar

How FMCG Brands Can Compete and Win in Online Grocery

Profitero’s presentation with IGD covers the latest UK online grocery trends and forecasts, as well as guidance on how FMCG brands can optimize their performance in the eCommerce channel.

View webinar

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • What metrics brands and retailers should track and benchmark against
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

View White Paper

How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s new white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

View white paper

eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

  • Choose the most relevant, frequently searched product keywords 

  • Measure your findability on Amazon and other retail sites 

  • Optimize your products for retailer search rankings 

  • Understand the key drivers influencing Amazon’s organic search rankings 

  • Leverage paid search on Amazon 

View eBook

Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
View white paper

Optimizing the Amazon Opportunity

Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon. 

Inside we cover:

  • How CPGs can grow their share of sales on Amazon
  • The 1P vs 3P dynamic
  • Amazon’s move to private label
  • The Dash button and single-item replenishment
View white paper

eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
View white paper

The Jet.com Experiment: Smooth Take-off or the Start of a Bumpy Ride?

INSIDE YOU’LL LEARN

  • What’s so unique about the Jet.com business model
  • How Jet is set to impact the competitive landscape
  • Why the launch of Jet.com matters so much for brands and retailers
  • How Jet’s prices really compare to Amazon’s
View white paper

The Experts Speak on Why eCommerce Counts

Today, eCommerce is growing by more than 20% YoY worldwide. According to IRI figures, that’s a growth rate 4-6X greater than the total retail sector, with eCommerce projected to account for 10% of all retail sales by 2020 or shortly thereafter.

View white paper

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online

INSIDE YOU’LL LEARN

  • What retailers can now offer brands in abundance, leading to smarter collaboration
  • Why the connection between online brand media and e-retail sales is so powerful
  • When to know to give Big Data a rest
  • What experts such as Tim Dorgan and Chris Drumey say about their experiences leading eCommerce operations for Peapod and United Biscuits respectively
View white paper

Competing in China’s eCommerce Market

INSIDE YOU’LL LEARN

  • What types of partners you need in order to succeed
  • How Chinese social media and consumer reviews can determine the fate of your brand
  • Which Chinese eCommerce promotion generated $9 billion in sales in 2014
  • How Iris Lee of Coca-Cola assesses the competitive landscape
View white paper

Back to School Shopping: 2015 eCommerce Trends

INSIDE YOU’LL LEARN

  • What’s moving off the digital shelf with Amazon FastMovers
  • Who among e-retailers is winning the pricing war
  • How Back-to-school season is becoming more like the winter holiday season
  • Why September will feature a school-related buying spike after the academic year has started
View white paper

5 Questions to Ask When Selecting a Price Monitoring Solution

With a growing number of retailers and brand manufacturers searching for technology to help them monitor and respond to competitors, download this White Paper to help you select the right provider for your Price Intelligence and MAP Monitoring needs.

View white paper

Case Studies

Profitero Delivers 63% Higher Price Data Accuracy Than Other Providers For Nebraska Furniture Mart

Profitero was selected for the scale and frequency of data that was required. The retailer compared several new providers and Profitero was proven to be the most accurate and cost-effective solutions. A recent audit conducted by Nebraska Furniture Mart showed that Profitero price data had achieved 98% accuracy.
View success story

Profitero Helps Online Grocer Ocado To Win New Customers and Grow Sales

Profitero was proven to offer the highest degree of accuracy in product matching compared with any other supplier in the industry, particularly among Ocado’s own-brand items, enabling specific customization of their product matching requirements. In addiction, Ocado selected Profitero as we provided the most scalable solution on the market.

View success story

UK’s Top Online Pet Healthcare Retailer Relies On Profitero For Online Price Intelligence

MedicAnimal selected Profitero’s online price intelligence solution for its accurate and reliable data, as well as for its good functionality and responsive customer service. Profitero was proven to deliver the most timely price intelligence on competitor prices and promotional changes, enabling MedicAnimal to respond quickly to price changes.

View success story

Tokmanni Group Leverages Profitero’s Pricing Intelligence For Consistency in Omnichannel Pricing

Profitero was deemed both interactive and highly skilled in the field of online price monitoring, delivering a tailor-made solution that matched Tokmanni’s specific pricing needs. As proof of this, Profitero was able to match and compare online competitor products to some of Tokmanni’s products that were not found online.

View success story

Waitrose Renews Multi-Year Agreement With Profitero

Waitrose has been working closely with Profitero for the last three years to maintain Brand Price Match. The UK supermarket has since agreed a multi-year contract extension, which is testimony to the high level of confidence it has with Profitero’s quality and delivery of data.

View success story

Data Sheets

Profitero’s Digital Shelf 360 eCommerce Analytics Suite

Brands seeking to actively track and accelerate product performance across retailer sites such as Amazon can now rely on one single platform, Digital Shelf 360™, from eCommerce analytics pioneer Profitero.

As the only solution that connects what shoppers see on a retailer’s “digital shelf” with resulting online sales and category share data, Digital Shelf 360 delivers a 360-degree view of product content, pricing, availability, assortment, retailer search ranking, ratings and reviews, and retailer-specific sales and share, all from within easy-to-use dashboards.

View data sheet

Infographic: 3 Reasons Why Online Retail Price Intelligence Matters

Today’s retail environment continues to be hyper-competitive. With access to any time, any where information on their smartphones, shoppers are more informed than ever before.

Whether you sell via eCommerce or not, shoppers are actively going online to check price, product stock availability, consumer reviews, and other influential content. Responding to this shifting consumer behaviour is critical for retailers to survive and thrive.

View data sheet

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View data sheet

Infographic: Who Wins in Skin – The Amazon UK Skin Care FastMovers 100

According to an AT Kearney survey, 73% of consumers said that Amazon is their top destination for beauty products.

Did you know these shoppers have helped make InstaNatural the new market leader in the skin care category on Amazon UK?

Download your free Amazon FastMovers US Beauty Report or Amazon FastMovers UK Beauty Report to keep track of the best-selling beauty brands on Amazon – and benchmark how your brand stacks up to the competition on price, review count, and more.

Microsite: Winning in Online Grocery in 2016

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

  • Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
  • View our infographics to identify the best-selling food & beverage brands on Amazon
  • Read the latest Profitero commentary and analysis
  • Download our special Q1 2016 Amazon Grocery report
View data sheet

Infographic: Snacks That Sell – The Amazon Snack Foods FastMovers 100

Think you know the top snack brands online? Think again. The traditional category leaders in the brick-and-mortar channel may not be the same winners on Amazon.

Increasingly, upstart brands are making their mark online, even if they do not have the brick-and-mortar presence of “traditional” competitors.

Did you know KIND is the market leader in the snacks category on Amazon.com?

It’s this type of knowledge that is increasingly important to your brand’s success online – specifically on Amazon, which is fuelling CPG eCommerce growth.

Keep track of the best-selling food brands on Amazon – click on our infographic to download your free Amazon FastMovers Grocery Report.

View data sheet

Microsite: Trends in eCommerce – The Pet Care Category

The pet industry will account for more than $60 billion in sales in 2015, up over $2 billion from the previous year. And according to Forrester, online sales of pet products now total $3.7 billion per year, a 76% increase since 2010.

With pet-related sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category and tips on how to improve your eCommerce performance.

VISIT OUR NEW MICROSITE TO:

  • View our on-demand webinar with Hubba
  • Download our US and UK fact sheets
  • Read blogs from Profitero and our industry partners
  • Download the latest Amazon FastMovers reports for the pet care category
View data sheet

Microsite: The Online Baby Category – A Gateway to eCommerce

The baby category is central to the growth of CPG eCommerce – but how should brand manufacturers and retailers optimize their online strategies to capture their share of growth?

This month, we’ve been compiling a variety of insights to help you better understand the key drivers of growth within the baby category, as well as guidance on how to improve your online performance.

VISIT OUR NEW MICROSITE TO:

  • View our on-demand webinars with dunnhumby and content26
  • Download our infographic and fact sheets
  • Read blogs from Profitero and industry partners
  • Download the latest Amazon FastMovers reports for the baby category
View data sheet

Data Sheet for Brands

Find out more about how we deliver critical online metrics to help brands improve their sales and positioning.

View data sheet

Data Sheet for Retailers

Find out more about how we provide complete visibility into your competitors’ pricing and product assortment.

View data sheet

Presentations

Dominating eCommerce Search: Keys to Getting Found at the Digital Shelf

In a presentation given at the Spring 2017 edition of the Virtual LEAD Marketing Conference, Profitero’s Keith Anderson looks at how vital a role search plays in driving sales on so-called “Spearfishing Sites” vs. Full Basket, and how to ensure your products are found.

View presentation

Analytics for Driving eCommerce Performance

In this presentation from the Spring 2015 LEAD Marketing Conference, Keith Anderson shares guidance and recommendations on how to continuously improve your brand’s eCommerce performance through:

  • Enhancing product content to drive conversion
  • Analyzing sentiment analysis of ratings and reviews
  • Optimizing digital product assortment
  • Understanding how to influence search rankings at Amazon, Walmart, Target and other leading retailers
View presentation

Winning at the Digital Shelf

In a presentation given at the Fall 2014 edition of the Virtual LEAD Marketing Conference, Profitero’s Keith Anderson looks at how CPG brands can maximize impact to win on the digital shelf through optimizing Pricing, Product ContentPlacement andRatings & Reviews.

View presentation

Revionics Insight Presentation: Competing on Value and Context in a Transparent Pricing Landscape

First presented at Revionics’ Customer Forum 2014, Profitero’s VP Strategy & Insights Keith Anderson looks at approaches to optimizing prices and communicating value against increasingly diverse competition.

View presentation

Reports

Study: How Brands Budget and Organize Around eCommerce

How do your peers organize and budget around eCommerce? This Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • The organizational strategies of the most successful eCommerce brands
  • How the most successful eCommerce heads organize around Amazon
  • Top organizational priorities and eCommerce challenges
  • Differences in budgeting approaches by country or industry
View report

5 Reasons to Monitor Your Online Competitors’ Prices

Price Intelligence is revolutionizing how retailers are monitoring competitor prices, enabling them to make faster and smarter pricing decisions. This short paper outlines 5 key reasons why every retailer needs to be tracking their online competitors’ prices.

View report

RIS Roadmap Report: Big Data Fuels Next-Generation Pricing Strategies

In this Profitero-sponsored Roadmap Report, featuring advice and recommendations from Profitero’s VP Strategy & Insights Keith Anderson, learn how to strategically manage price to gain a competitive advantage.

View report

Definitive Buyer’s Guide to eCommerce Performance Measurement Solutions

Download our Buyers’ Guide designed to help you select the eCommerce performance measurement provider who can best meet your organization’s needs.

View report

Webinars

How to Win Online: Turning Health-Conscious Food Shoppers into Online Housewares Buyers

More and more of us are choosing to cook at home with millennials leading the home cooking trend, according to a survey conducted by Peapod and ORC International.

A Nielsen study also shows that a third of millennials said they prioritize healthy attributes in the food they buy, and 29 percent said they’re willing to pay more for them.

Watch this on-demand webinar with Nielsen’s Jordan Rost, BzzAgent’s Darcy Reifenberger and Profitero’s Cynthia Stephens in which they discuss how to convert growing numbers of health-conscious food shoppers into online buyers of kitchen appliances – a significant opportunity for appliance and food brands alike.

View Webinar

Getting Found: Maximizing Discoverability through Onsite Search and Category Placement

Do you know where your products rank in search results on retailers’ sites and how this directly impacts your eCommerce success online? If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental.

Watch this on-demand webinar and learn how to:

  • Choose the most relevant, frequently searched product keywords
  • Measure your findability on Amazon and other retail sites
  • Optimize your products for retailer search rankings
  • Understand the key drivers influencing Amazon’s organic search rankings
  • Leverage paid search on Amazon

View Webinar

Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are.

There is no guarantee that someone buying toothpaste or dog food online will buy more than they did offline. But many shoppers will buy these products from Amazon and other online retailers.

Will they buy yours?

Profitero’s SVP Strategy and Insights Keith Anderson discusses how the online channel is reshaping consumer behavior – impacting category and item migration to eCommerce, increasingly in consumables.

Watch the on-demand webinar to learn:

  • The key drivers of item and category migration online

  • How digital can help shoppers plan and execute store trips

  • Ways to redefine both category role and items’ role within categories

  • Why doing nothing is not an option

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Optimize your eCommerce Performance with Amazon FastMovers Reports

Watch our on-demand webinar to find out how you can use our monthly Amazon FastMovers reports to optimize your brand’s performance online.

Learn more about:

  • How to benchmark your products against category top performers
  • Keep an eye on new arrivals & emerging brands in your category
  • How many 3P Sellers are in your category increasing competition
  • The insights you need to drive sales, including critical factors such as pricing, number of reviews & subscription programs

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On-Demand Webinar: Winning at the Digital Shelf with Different Online Retail Models

Find out how brands should define and measure success at the digital shelf, including how to approach distinct online retail models (full-basket vs spear-fishing).

Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson.

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A Playbook for eCommerce Measurement and Analytics

Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano discuss the importance of establishing key metrics that gauge eCommerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf.

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Analytics-Driven Strategies For Retail’s Fastest Growth Channel

Presented at the Spring 2016 Virtual LEAD Marketing Conference, Profitero’s Keith Anderson discusses the types of data available to CPGs for measuring the digital shelf, as well as how to define the KPIs needed to measure and benchmark online performance.

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Plan for Growth: Digital Imperatives for 2016

With eCommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair growth of growth.

In this recording from the opening session of the Fall 2015 LEAD Marketing Conference, Profitero’s VP Strategy & Insights Keith Anderson looks at where CPG leaders are investing now to position for growth next year and beyond.

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12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online (webinar)

This educational webinar gives valuable insights on why and how brands and retailers need to collaborate better. Keith Anderson, Profitero’s VP of Strategy and Insights speaks with industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits to better understand the evolving relationship between retailers and brands.

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New eCommerce Strategies for Competing and Winning at the Digital Shelf

According to IGD, online is predicted to be the fastest growing area of the grocery market, reaching 8.3% of UK grocery sales by 2019. But do you have the relevant eCommerce insights and skill sets required to compete more effectively and optimize your performance at the digital shelf? Listen to industry experts for insider insights on how to remain competitive in online grocery.

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Winning Strategies for Online Grocery

Local assortments. Dynamic pricing. Ratings and reviews. Search. As technology makes the world smaller, retailers and brands need global strategies aligned with local execution. With case studies and fresh data for both offline and online retail, you’ll learn how marketing fundamentals like the 4 P’s (Product, Pricing, Promotion, and Place) are evolving in our digital world, and what you can do to capture new growth.

The webinar will provide a situation and opportunity overview, two industry case studies, key takeaways and next steps, and conclude with attendee Q&A.

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How FMCG Brands Can Compete and Win in Online Grocery

Profitero’s presentation with IGD covers the latest UK online grocery trends and forecasts, as well as guidance on how FMCG brands can optimize their performance in the eCommerce channel.

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White Papers

Assessing the Impact of Ratings and Reviews on eCommerce Performance

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this new white paper, with input from dunnhumby’s BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • What metrics brands and retailers should track and benchmark against
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

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How Alcohol Brands Can Tap the eCommerce Opportunity

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years.

Download Profitero’s new white paper to understand:

  • Key Factors Driving Online Sales Growth
  • Unique Hurdles Facing eCommerce Alcohol Sales
  • Online Delivery Models in The US and Globally
  • 10 Ways Alcohol Brands Can Play Online

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eBook: Maximizing Discoverability through On-Site Search and Category Placement

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental.

Download Profitero’s new eBook where you’ll learn how to:

  • Choose the most relevant, frequently searched product keywords 

  • Measure your findability on Amazon and other retail sites 

  • Optimize your products for retailer search rankings 

  • Understand the key drivers influencing Amazon’s organic search rankings 

  • Leverage paid search on Amazon 

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Building Your eCommerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed your business will be in order to capitalize on the growing eCommerce opportunity.

Through our collective (and vast) experience, Nielsen and Profitero have identified essential tips and insights to create a successful eCommerce strategy. Download the white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch
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Optimizing the Amazon Opportunity

Understanding how to optimize your brand’s performance on Amazon is a regular discussion point in the Profitero Podcast series, and in this new paper we summarize some of the most important guidance from experts at Compass Marketing, Flywheel Digital, InstaNatural, Ideoclick, Lego and the Mars Agency, to help you win on Amazon. 

Inside we cover:

  • How CPGs can grow their share of sales on Amazon
  • The 1P vs 3P dynamic
  • Amazon’s move to private label
  • The Dash button and single-item replenishment
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eCommerce Trend Tracking: The CPG Impact

Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands. 

In this new white paper, we address:

  • The driving forces behind this boom
  • Consumer behaviors that are having the greatest impact on CPG companies
  • The 14 key elements in the success of CPG companies online
  • Future trends as the industry seeks to maintain its forward momentum
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The Jet.com Experiment: Smooth Take-off or the Start of a Bumpy Ride?

INSIDE YOU’LL LEARN

  • What’s so unique about the Jet.com business model
  • How Jet is set to impact the competitive landscape
  • Why the launch of Jet.com matters so much for brands and retailers
  • How Jet’s prices really compare to Amazon’s
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The Experts Speak on Why eCommerce Counts

Today, eCommerce is growing by more than 20% YoY worldwide. According to IRI figures, that’s a growth rate 4-6X greater than the total retail sector, with eCommerce projected to account for 10% of all retail sales by 2020 or shortly thereafter.

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12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online

INSIDE YOU’LL LEARN

  • What retailers can now offer brands in abundance, leading to smarter collaboration
  • Why the connection between online brand media and e-retail sales is so powerful
  • When to know to give Big Data a rest
  • What experts such as Tim Dorgan and Chris Drumey say about their experiences leading eCommerce operations for Peapod and United Biscuits respectively
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Competing in China’s eCommerce Market

INSIDE YOU’LL LEARN

  • What types of partners you need in order to succeed
  • How Chinese social media and consumer reviews can determine the fate of your brand
  • Which Chinese eCommerce promotion generated $9 billion in sales in 2014
  • How Iris Lee of Coca-Cola assesses the competitive landscape
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Back to School Shopping: 2015 eCommerce Trends

INSIDE YOU’LL LEARN

  • What’s moving off the digital shelf with Amazon FastMovers
  • Who among e-retailers is winning the pricing war
  • How Back-to-school season is becoming more like the winter holiday season
  • Why September will feature a school-related buying spike after the academic year has started
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5 Questions to Ask When Selecting a Price Monitoring Solution

With a growing number of retailers and brand manufacturers searching for technology to help them monitor and respond to competitors, download this White Paper to help you select the right provider for your Price Intelligence and MAP Monitoring needs.

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