The Profitero blog
Content that Converts: How to create winning eCommerce product pages
By on May 23, 2018

73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf. Product pages that have descriptive and complete content are becoming increasingly important in order to…

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By on May 18, 2018

Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for eCommerce market positioning. “We are…

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By on May 09, 2018

Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas. “Fabricated” online shopping events like Prime Day are proven to drive significant spikes in traffic and…

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By on May 08, 2018

Great product content is a dual-threat weapon for accelerating your online sales. On one hand, it boosts traffic to your product pages by influencing where a product shows up in search. On the other hand, it influences conversion by providing the information consumers need to compare alternatives and justify decisions. As an example: Profitero worked…

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By on April 26, 2018

Online retailers are in a price war – each trying to outdo the other by offering consumers the lowest price in the market. But as Profitero has documented, Amazon refuses to be beaten. Whenever Walmart, Target or any other retailer lowers their price, Amazon automatically drops its price too. While great for consumers, this aggressive…

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