The Profitero blog
Countdown to Cyber Five, Part 1: Holiday creep is on, but many shoppers hold out for online deals
By on September 20, 2019

Many U.S. consumers intend to hold out on spending big online until later in the holiday season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other last-minute deals.

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By on August 29, 2019

Profitero is honored to be shortlisted for Best Agency at this year’s eCommerce Awards for Excellence, nominated by our client partner Bayer Healthcare. Learn how Bayer increased EPOS (electronic point of sales) by 68% on Amazon, and secured senior level buy-in across key eCommerce initiatives using Profitero’s insights.

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By on August 28, 2019

Prime Day is a great laboratory for testing promotional strategies that can be used for any key season of the year, such as Black Friday/Cyber Monday weekend. One standout area on Prime Day was how some brands were able to coordinate their promotions and AMS campaigns for maximized results.

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By on August 26, 2019

Amazon’s methodology for awarding the Amazon’s Choice badge has been called into question. The Profitero perspective: featuring profitable products does not signal foul play; instead increased brand spend should be thought of as a proxy for a brand’s commitment to eCommerce success.

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By on July 18, 2019

Phew! That was a wild 48 hours. Now that the dust has settled on Prime Day 2019, how do we at Profitero think it stacked up?

Here’s our review across 7 factors.

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