The Profitero blog
Do 3P sellers lead to more negative reviews? Debunking the myth
By on January 23, 2020

There’s been a lot of news lately about bad 3P seller experiences: counterfeit products, outdated merchandise, even trash-picked items being sold online. One might expect this has a negative impact on reviews for your brand. In reality, it’s not as bad as you think.

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By on December 20, 2019

It’s becoming increasingly important for every brand to monitor third-party (3P) seller activity online. Here, we explore 3P seller activity on Amazon, looking at which categories (and markets) are most susceptible to the “3P effect,” and why.

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By on December 03, 2019

Nike’s highly publicized split from Amazon surfaces an issue that brands can’t ignore: the challenge of competing with third-party sellers. It’s bad enough when 3P merchants undercut your prices to steal away sales. It gets even uglier when they sell fake or otherwise “bad” products that can destroy your brand equity. Learn why every brand should keep close tabs on 3P seller activity.

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By on November 07, 2019

eCommerce competition will be especially tough this season, with retailers locked in an arms race to win sales and retain market share. Profitero’s shopper survey finds that Amazon will win out as the dominant holiday destination this season.

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By on September 20, 2019

Many U.S. consumers intend to hold out on spending big online until later in the holiday season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other last-minute deals.

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