The Profitero blog
Is it time to implement a MAP policy?
By on January 23, 2019

At Profitero, we’ve written a lot about the online retailer price wars and how it’s driving massive price erosion for brands selling online. The good news is: there is a way to fight back. Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal…

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By on December 20, 2018

The five-day shopping event starting on Thanksgiving and ending on Cyber Monday has affectionately been dubbed “Cyber 5” weekend. It’s a time of year when we, as consumers, channel our primal hunter instincts and battle each other (often physically) to find the biggest and best deals. Using our proprietary sales & share estimation technology, Profitero…

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By on December 07, 2018

By all accounts, the Black Friday/Cyber Monday weekend lived up to its hype, especially in terms of the online shopping boom. During the extended Black Friday weekend (which we defined as Nov 21 – 26, 2018), eCommerce sales topped the charts and online sales records were broken. According to data from Adobe Analytics: U.S. online…

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By on November 15, 2018

New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar Consulting found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%,…

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By on November 12, 2018

Califia Farms is an innovative manufacturer of “good for the world” almondmilk, cold brew coffees, creamers, drinkable yogurts and juices. A small but mighty eComm team, Halee Patel manages all of Califia’s retailer partnerships — pure play (e.g., Amazon, Thrive Market, etc.), brick and click (e.g., Walmart, etc.) and grocery delivery (e.g., Instacart). She also…

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