The Profitero blog
Amazon’s Choice badge for sale? An analyst’s perspective…
By on August 26, 2019

Amazon’s methodology for awarding the Amazon’s Choice badge has been called into question. The Profitero perspective: featuring profitable products does not signal foul play; instead increased brand spend should be thought of as a proxy for a brand’s commitment to eCommerce success.

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By on July 18, 2019

Phew! That was a wild 48 hours. Now that the dust has settled on Prime Day 2019, how do we at Profitero think it stacked up?

Here’s our review across 7 factors.

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By on June 27, 2019

Now in its 5th year, Prime Day is one of the most successful “manufactured” shopping holidays in history, perfectly situated in the halfway spot of the year ahead of Black Friday. This week, Amazon announced that Prime Day 2019 will be “a two-day parade of non-stop deals,” starting Monday July 15th. To get a read…

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By on April 17, 2019

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. Just over half of all global respondents highlighted measuring and reporting on how eCommerce is performing within their organisation as one of the top challenges they are facing. This, in…

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By on March 07, 2019

The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series. Therefore, it’s imperative that Tools & Home Improvement brands follow suit and figure out how to accelerate sales online, and more specifically on Amazon. Easier said than done though, right? Nearly everything about…

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