Approximately £823 million is expected to be spent in British supermarkets over the upcoming Diamond Jubilee weekend. British supermarkets are reporting record sales ahead of the celebrations.
The activity is “the biggest week we have had since the Millennium” in terms of party sales, said Tesco party range buyer Matt Compton. Demand was “far exceeding” sales for last year’s royal wedding even before the weekend had arrived, he explained. “Anything with a Union Jack on it is selling like hot cakes.”