Technology is now central to analysing consumers’ online shopping habits. In a recent interview with Marketing Week, Shop Direct explained how the company use such tools to predict the behaviour of its customers.
Online merchants work hard to optimise the performance of the products on an eCommerce site, based on customer behaviour. Offering a variety of products, displaying these products in an attractive way – this all leads to the increased interest of shoppers in actually closing a transaction.
Shoppers have embraced the SuperValu own-brand range, according to new research carried out in Britain.
Internet retailing giant Amazon.co.uk has cancelled all pre-orders for the Nintendo Wii U, priced at £199.99.
The original announcement of Amazon’s low pricing strategy for the Nintendo Wii U product sounded like a deal that was too good to be true.
UK supermarkets are offering £1 and £2 deals to encourage customers to spend more.
Supermarkets such as Tesco, Asda and Sainsbury’s are pricing around one in six products at £1 or £2 and using red stickers that indicate a bargain, according to independent consumer body Which?
Spanish department store chain El Corte Inglés has introduced major price cuts at its department store food halls, hypermarkets, supermarkets and convenience stores in its home market. El Corte Inglés says it will lower the prices of around 5,000 grocery items. The Spanish retailing giant will also reduce the prices of H&B product lines by around 20 per cent.
The price reduction are part of a change of direction, said the retailer, adding that it is looking to maintain a permanent lower pricing policy, without entering into a price war with its competitors.