The Profitero blog
Competitor Monitoring: SuperValu Own-Label Range Gets Seal Of Approval From Customers
By on June 17, 2012

Shoppers have embraced the SuperValu own-brand range, according to new research carried out in Britain. 

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By on June 14, 2012

Internet retailing giant has cancelled all pre-orders for the Nintendo Wii U, priced at £199.99. 

The original announcement of Amazon’s low pricing strategy for the Nintendo Wii U product sounded like a deal that was too good to be true.

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By on June 13, 2012

UK supermarkets are offering £1 and £2 deals to encourage customers to spend more. 

Supermarkets such as Tesco, Asda and Sainsbury’s are pricing around one in six products at £1 or £2 and using red stickers that indicate a bargain, according to independent consumer body Which?

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By on June 11, 2012

Spanish department store chain El Corte Inglés has introduced major price cuts at its department store food halls, hypermarkets, supermarkets and convenience stores in its home market. El Corte Inglés says it will lower the prices of around 5,000 grocery items. The Spanish retailing giant will also reduce the prices of H&B product lines by around 20 per cent. 

The price reduction are part of a change of direction, said the retailer, adding that it is looking to maintain a permanent lower pricing policy, without entering into a price war with its competitors.

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By on June 10, 2012

Which sales channel do US consumers prefer to use for shopping – traditional bricks-and-mortar stores, online, or mobile purchases? 

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