The Profitero blog
Competitor Monitoring: Ocado Plans Dedicated Websites For Non-Food Categories
By on June 28, 2012

Online grocery retailer Ocado is to launch a number of general merchandise websites. The move will place it in direct competitor with Boots, Pets at Home and Amazon.

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By on June 27, 2012

Google has launched the Nexus 7, its own-label tablet computer. Pricing intelligence shows the product retailing at $199.

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By on June 26, 2012

Marketers must have the courage to say ‘yes’ to big ideas in order to achieve creative excellence, according to Procter & Gamble’s chief marketing officer Marc Pritchard.
Speaking at the 59th Cannes Lions Festival of Creativity, P&G’s CMO Marc Pritchard told attendees that marketers should aim to inspire creative ideas “so brilliant that you’re willing to bet your career on it”. The CMO cited P&G’s Thank You Mom Olympic campaign as a example of such creative ideas. 

“The Thank you Mom campaign has reinvented people’s relationship with P&G and caused an explosion of creativity across a 175 year old company and it was driven by having the courage to say yes,” he told listeners at the event.

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By on June 26, 2012

Department store retailer John Lewis is looking to expand its online retailing services through arrangements with retail partners.

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By on June 25, 2012

UK retailing giant Tesco is planning to use its Clubcard data to display items online geared towards a person’s wealth.

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