Dutch retailing giant Ahold has announced plans to use bol.com, the eCommerce business it acquired in February, to grow its online grocery business.
Microsoft is to launch a new table computer later this year. Microsoft has revealed that it is to unveil a new tablet to the world this year. The Surface device will be powered by Microsoft Windows 8 operating system.
‘Buy One, Get One Free’ (BOGOF) is the preferred promotion for 76 per cent of UK shoppers, according to a new survey by Shoppercentric. The WindowOn the Value Equation survey revealed how money-off item deals were the second most popular choice (66 per cent) with customers; vouchers/coupons came third in the survey (53 per cent).
Amazon’s new music service will be similar to Apple’s iTunes offering where a number of devices have access to a stored collection of data. It is understood that Amazon will offer digital content with higher margins e.g. music, books, films.
Technology is now central to analysing consumers’ online shopping habits. In a recent interview with Marketing Week, Shop Direct explained how the company use such tools to predict the behaviour of its customers.
Online merchants work hard to optimise the performance of the products on an eCommerce site, based on customer behaviour. Offering a variety of products, displaying these products in an attractive way – this all leads to the increased interest of shoppers in actually closing a transaction.