Large-scale retailers are fighting back against ‘showrooming’ by changing their stores into extensions of their eCommerce operations.
In recent times, consumers have realised that they can carry out product research in stores and then buy it at a cheaper price online. By carrying out competitor price monitoring in stores, they gather pricing intelligence before making the final purchasing decision. Major US retailers are now reacting to this trend by turning their stores into extensions of their web business.
Electricals retailer Maplin is to invest £40 million in new stores and multichannel development.
UK consumer electronics retailer Maplin is planning to spend £40 million over a 42-month period to create a fully integrated multichannel business.
Ahold has announced plans to open up its recently acquired bol.com website.
Nivea is investing in its digital activity, which is expected to entice a younger audience to its brands.
Profitero takes a look at some of the key business strategies and technological advances in the Waitrose business in recent years.