Google has launched the Nexus 7, its own-label tablet computer. Pricing intelligence shows the product retailing at $199.
Marketers must have the courage to say ‘yes’ to big ideas in order to achieve creative excellence, according to Procter & Gamble’s chief marketing officer Marc Pritchard.
Speaking at the 59th Cannes Lions Festival of Creativity, P&G’s CMO Marc Pritchard told attendees that marketers should aim to inspire creative ideas “so brilliant that you’re willing to bet your career on it”. The CMO cited P&G’s Thank You Mom Olympic campaign as a example of such creative ideas.
“The Thank you Mom campaign has reinvented people’s relationship with P&G and caused an explosion of creativity across a 175 year old company and it was driven by having the courage to say yes,” he told listeners at the event.
Department store retailer John Lewis is looking to expand its online retailing services through arrangements with retail partners.
UK retailing giant Tesco is planning to use its Clubcard data to display items online geared towards a person’s wealth.
Online beauty retailers are witnessing a sharp rise in female customers over the age of 50. The trend has been noted over the course of the past year.