It’s becoming increasingly important for every brand to monitor third-party (3P) seller activity online. Here, we explore 3P seller activity on Amazon, looking at which categories (and markets) are most susceptible to the “3P effect,” and why.
Nike’s highly publicized split from Amazon surfaces an issue that brands can’t ignore: the challenge of competing with third-party sellers. It’s bad enough when 3P merchants undercut your prices to steal away sales. It gets even uglier when they sell fake or otherwise “bad” products that can destroy your brand equity. Learn why every brand should keep close tabs on 3P seller activity.
eCommerce competition will be especially tough this season, with retailers locked in an arms race to win sales and retain market share. Profitero’s shopper survey finds that Amazon will win out as the dominant holiday destination this season.
Many U.S. consumers intend to hold out on spending big online until later in the holiday season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other last-minute deals.
Profitero is honored to be shortlisted for Best Agency at this year’s eCommerce Awards for Excellence, nominated by our client partner Bayer Healthcare. Learn how Bayer increased EPOS (electronic point of sales) by 68% on Amazon, and secured senior level buy-in across key eCommerce initiatives using Profitero’s insights.