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Profitero surveyed 1,000 Prime members each in the U.S. and U.K. to get a read on just how big the Prime Day opportunity could be this year. Coupled with our analysis from 2018, we reveal our 7 predictions for Prime Day 2019.

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This playbook outlines the strategies and tactics toys & games manufacturers need in order to win in a post-Toys "R" Us world, and guidance to help you prioritize the levers you need to pull to succeed on the digital shelf.

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