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Part 3 in our “3P effect” series

There’s been a lot of news recently about bad 3P seller experiences: i.e., counterfeit products, old or outdated items, even trash-picked items being sold on Amazon. The media have cited some rather egregious examples:

Part 2 in our “3P effect” series

In Part 1 of this series, we discussed how important it is for every brand to monitor third-party (3P) activity, whether that’s preventing sales from leaking to 3P merchants undercutting you on price, tracking down 3P sellers hawking fake products that

Part 1 of Profitero’s “3P Effect” series

The growing volume on Amazon being captured by third-party (3P) sellers is an issue that brands can’t ignore. In 2008, 30% of Amazon’s online sales were via 3P sellers. Fast forward a decade and that figure has practically doubled, to 58% in