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Profitero is honored to be shortlisted for Best Agency at this year’s eCommerce Awards for Excellence, nominated by our client Bayer Healthcare. Find out how we helped Bayer achieve double-digit growth on Amazon and secure senior level buy-in across key eCommerce initiatives.

Bayer’s challe

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Prime Day is a great laboratory for testing promotional strategies that can be used for any key season of the year, such as Black Friday/Cyber Monday weekend.

This year, Profitero reported a number of creative outside-the-box tactics from Prime Day. But one area that deserves a special call-out

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Amazon made news earlier this month when CEO Jeff Bezos was asked to appear before the U.S. Senate to explain Amazon’s Choice badge and the methodology for awarding products this coveted title.

Our research shows that having an Amazon’s Choice badge increases product sales by 25%, on average.

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