ANALYTICS

Analyze, measure and enhance products’ positioning, pricing and performance

ACTIVATION

Optimize your outcomes at scale with data-driven retail media and content services

ADVISORY

Uplevel your organization and get expert guidance on next best actions

CLIENTS
PARTNERS
Press icon

Profitero in the press

Our experts and data are always making news.
Explore our latest coverage.
Press inquiries | press@profitero.com

BRAVE COMMERCE PODCAST

Tune in to hear what’s relevant in eCommerce today for the world’s biggest brands.

Listen now →
Sign up for our newsletter | Subscribe →

Learn more about Profitero

We give you powerful visibility into your data and guidance to grow your sales faster.

Watch the video →
 

Besting Barbie

How a mid-size toy brand capitalized on a competitor's supply issues, resulting in $100k in additional sales during the holidays.

dollhouse-icon

Challenge

The dollhouse category is dominated by iconic brands like Barbie (Mattel), as well as newer, trendy brands like L.O.L Surprise! (MGA Entertainment), that have huge marketing budgets behind them.  A mid-size toy brand needed to find ways to stand out against these dominant brands on Amazon while staying within its modest budget.  

Solution

Using Profitero’s Availability analytics, the toy brand discovered that a competitor’s product (Barbie Dreamhouse) had gone out of stock (OOS) on Amazon during the 2020 holiday season.  They quickly increased bids on the keyword "Barbie Dreamhouse" and bought sponsored product ads on the Barbie Dreamhouse product page, so that impatient parents would dump Barbie for their fully-stocked dollhouses instead.

Results

Just 10 days after launching its conquesting campaign on the Barbie Dreamhouse, the toy brand secured more than 850 dollhouse orders, adding up to $100,000 in incremental sales. 

To keep up the momentum, the brand is working with Profitero to use more OOS data to help guide bidding and product campaign buildouts.

sales icon

$100k+

in sales just 10 days after launching the campaign
global sales icon

10%

incremental sales gain in 10 days

See why the world’s leading brands use Profitero to accelerate their online sales