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Our eCommerce analytics are trusted by the world’s leading retailers and consumer brands. Read our customer success stories to find out how we’re helping consumer brands and retailers improve their eCommerce performance and increase sales, both on the digital shelf and in-store.

“ Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible. ”

HEAD OF MARKETING AND INSIGHT FOR GROCERY, OCADO

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“ From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing. ”

APPLIANCE AND ELECTRONICS BUSINESS DEVELOPMENT MANAGER, NEBRASKA FURNITURE MART

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“ I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices. ”

PRICING ANALYST, TOKMANNI GROUP

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“ Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers. ”

PRICING AND PROMOTIONS MANAGER, WAITROSE

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“ MedicAnimal needed a pricing solution that was accurate, reliable, with good functionality and responsive customer service at a reasonable price. Profitero best met all those requirements. ”

UK COUNTRY MANAGER, MEDICANIMAL

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“ Profitero’s flexible and adaptable solution is critical for us to be able to manage our pricing in such a competitive sector as consumer electronics. ”

ONLINE MARKETING MANAGER, WORTEN

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Dutch Supermarket Coop Netherlands Turns to Profitero for Online Competitor Price Monitoring

Profitero, the eCommerce analytics company that monitors what shoppers see and buy online, today announced that Coop Netherlands has become the latest European supermarket to select Profitero to deliver online competitor pricing intelligence.

Coop Netherlands turned to Profitero after its previous data supplier experienced issues in reliably collecting competitor pricing intelligence. To ensure it was keeping abreast of prices in an increasingly competitive grocery market, Coop Netherlands needed a solution that was able to guarantee daily delivery of insights into the prices of their most important competitors, particularly around fresh produce.

“We spoke to various suppliers who were offering online price collection and product matching. However what really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface. We now receive an uninterrupted delivery of pricing data, ensuring we stay responsive and alert to competitor prices and promotions”, said Bert Nijland, Commercial Operations Manager at Coop Netherlands.

“We’re delighted to partner with Coop Netherlands in providing them with essential and uninterrupted online competitor pricing data every day. The Netherlands has a highly competitive, yet extremely lucrative, supermarket industry with annual turnover accounting for over €35 billion. Coop is taking the correct steps to ensure its price competitiveness both online as well as offline”, commented Pieter Lemstra, EMEA Director of Sales at Profitero.

According to grocery analyst IGD, the Netherlands is one of the world’s top 10 online grocery markets for growth. IGD predicts that online grocery sales in the Netherlands will increase 4-fold in the next five years, from €0.5 billion in 2015 to €2 billion by 2020.

Coop Netherlands is a supermarket chain founded in 1891 in Zaandam, Netherlands and now comprises 250 stores. Coop Supermarkten takes part in the Dutch wholesale purchasing cooperative Superunie. In 2014, it saw total sales rise by 3.3 percent to $1.007 billion.

About Profitero

Profitero monitors what shoppers see and buy online, actively tracking more than 275 million products across 40 countries for retailers and consumer brands. Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels. Our proprietary digital monitoring technology is uniquely combined with sales data, ensuring that you maintain or increase market share. For more information email sales@profitero.com or visit http://www.profitero.com.

About Coop Netherlands

Coop is a results driven, independent cooperative that delivers optimum assortments of consumable products and services.

Coop has 250 supermarkets across the Netherlands, of which 43% are owned by the cooperative and 57% are managed independently. In 2014 Coop’s turnover was approximately €1 billion.

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International Food Retailer Delhaize Belgium Selects Profitero For Daily Competitor Pricing Intelligence

International Food Retailer Delhaize Belgium Selects Profitero For Daily Competitor Pricing Intelligence

Profitero today announced that international food retailer Delhaize Belgium has become the latest supermarket to enlist Profitero’s price intelligence solution.

Following a comprehensive industry search and RFP process, Delhaize Belgium has selected Profitero to provide competitor price intelligence.

The international grocer chose Profitero for our proven expertise in working with global grocery retailers, our superior product matching technology, as well as Profitero’s customized solution tailored to the specific needs of Delhaize Belgium. Waitrose, Morrisons and Ocado are just some of the leading grocery retailers currently leveraging Profitero’s price intelligence solution.

“Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price,” said Kirsten Nijsten, director Business Strategy & Research at Delhaize Belgium. “It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.”

“Profitero is proud to welcome Delhaize Belgium to our fast-expanding and already impressive customer portfolio”, commented Pieter Lemstra, EMEA Director of Sales at Profitero. “We were selected for our unparalleled expertise in working with other supermarket chains across Europe and in the US, as well as our unique technical capabilities. For example, comparing products of varying units of measure and automatically calculating their pro-rated prices. The daily competitive insights that we are providing across thousands of SKUs will enable Delhaize Belgium to deliver a dynamic pricing strategy on both branded and private-label products, ensuring customers receive the right price at the right time.”

The Delhaize Group is headquartered in Belgium and operates in seven countries, including the U.S., and on three continents. It has 150,000 employees worldwide and $29.4 billion in revenues (2014). At the end of 2014, Delhaize Group’s network consisted of 3,402 stores.

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Tokmanni Group, Finland’s Largest Discount Retailer, Selects Profitero to Stay Ahead on Price

Tokmanni Group, Finland’s Largest Discount Retailer, Selects Profitero to Stay Ahead on Price

Profitero, the leading global provider of eCommerce intelligence for retailers and brands, today reports that Finland’s largest discount retailer, the Tokmanni Group, has enlisted Profitero’s price intelligence solution for its online store TokNet.

The Tokmanni Group selected Profitero for its industry-leading online data collection capability, its proven expertise in delivering the highest quality product-matching, as well as Profitero’s unique ability to collect prices in any country or language, including Finland.

Profitero’s powerful price intelligence solution enables the discount retailer to monitor the online prices of its Key Value Items (KVIs) at competitor retailers and thereby guarantee that its customers benefit from the most competitive prices in the marketplace.

“Our mission is to offer an extensive range of quality products at affordable prices. In order to deliver on our commitment to lower prices, we chose to partner with Profitero as its solution met our key requirements: the capability to collect market pricing data in Finland, as well as Profitero’s proven product-matching accuracy across thousands of various products. We are confident that Profitero is the right partner to help us deliver the best value to our customers by ensuring we’re never beaten on price,” said Jari Laine, Development Director, Tokmanni Group.

“Profitero is delighted to welcome the Tokmanni Group to our rapidly growing portfolio of retailers who have selected Profitero as their price intelligence partner. Our unrivalled ability to monitor online competitor prices in any country or language – enabling retailers to more efficiently manage their prices both online as well as in-store – coupled with the proven accuracy of our product matching capability, clearly sets us apart from other solution providers in the market,” said Pieter Lemstra, Director of Sales, Profitero. “We look forward to helping the Tokmanni Group continue its customer pledge of providing the most competitive prices in Finland.”

About Profitero

Profitero is the leading global provider of eCommerce intelligence for retailers and brands, collecting online data on more than 275 million products every day.

We provide both brick & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero’s accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

For more information email sales(at)profitero(dot)com or visit http://www.profitero.com.

About Tokmanni Group

The Tokmanni Group is Finland’s largest discount retailer. The Group has a total of 149 stores in five different store chains: Tokmanni, Tarjoustalo, Robinhood, Maxi-Makasiini and Maxi-Kodintukku.

In addition to the store chain, the Group also includes the TokNet online store. The Group’s mission is to offer an extensive range of quality products at affordable prices. Thanks to professional and skilled personnel, a well-organised purchasing organisation and an efficient logistics system, the Group’s network of stores is able to offer its customers a wide range of both Finnish and international brand products.

In 2013, Group sales amounted to 711 million euros and Tokmanni employs approximately 3 000 employees.

For more information visit http://www.tokmanni-konserni.fi/english/about-us

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UK Supermarket Morrisons Launches The Most Comprehensive Price Match Based On Profitero’s Pricing Intelligence

UK Supermarket Morrisons Launches The Most Comprehensive Price Match Based On Profitero’s Pricing Intelligence

Profitero, the leading global provider of online insights and eCommerce intelligence for retailers and brands, today announces that supermarket Morrisons has launched the most comprehensive price match scheme in the UK, based on Profitero’s pricing intelligence.

Morrisons becomes the UK’s first supermarket to include Aldi and Lidl in a price comparison tool as part of its customer card, Match & More. The scheme launches today in 11 stores before a roll out to all shops in time for Christmas. If a comparable grocery shop at Morrisons is cheaper at either Tesco, Sainsbury’s, Asda, Aldi or Lidl, customers get the difference back in points credited to their cards.

The supermarket is drawing on Profitero data for the price match scheme, with the vast majority of Morrisons’ 20,000 SKUs included. Profitero’s rigorous product matching capability ensures the grocer can accurately compare most items against own-brand items from Aldi and Lidl.

Commenting on the scheme, Morrisons’ Chief Executive Dalton Philips said, “Match & More is the most comprehensive price match and points scheme in the UK. Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons’ value for money. This is a game changer and a powerful new weapon to help get Morrisons fit for the future.”

Volodymyr Pigrukh, CEO and Co-Founder of Profitero, said: “We are delighted to be working with Morrisons on this industry first price match scheme. Morrisons turned to Profitero as we were able to deliver the most advanced product matching solution, enabling them to match on both branded and own-label against discounters Lidl and Aldi. In selecting Profitero as the data partner for this scheme, Morrisons has demonstrated why our price intelligence capability is the most advanced and powerful solution in the industry.”

About Profitero

Profitero is the leading global provider of online insights and eCommerce intelligence for retailers and brands, offering the largest reach and scale of online data collection in the industry.

We provide both brick & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero’s accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

For more information email sales(at)profitero(dot)com or visit http://www.profitero.com.

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Morrisons Selects Profitero’s Price Intelligence

Morrisons Selects Profitero’s Price Intelligence

Profitero, the leading global provider of online insights and eCommerce intelligence for retailers and brands, today reports that Morrisons has become the latest retailer to enlist its Price Intelligence solution.

Profitero is providing competitor market data to Morrisons, enabling the supermarket to match an online shopper’s Favourites – their usual list of purchases at another supermarket. With one click, an online shopper can easily import their shopping list into the Morrisons’ website, easing their switch from one online grocery provider to its own offering.

Morrisons’ Digital Marketing Director Amanda Metcalfe said: “We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.”

Commenting on its partnership with Morrisons, Vol Pigrukh, Co-Founder and CEO of Profitero, said: “Profitero already has a very strong capability in the provision of competitor pricing intelligence to European supermarkets, so we’re delighted to be working with Morrisons. Profitero’s matching capability is proven to be the most advanced in the industry – using both proprietary matching technology as well as manual validation of matches – enabling us to deliver the highest match rates and accuracy across both branded and private-label products for supermarkets.”

Morrisons launched its online grocery website earlier this year as it seeks to gain a foothold in the rapidly growing online grocery sector. Grocery analyst IGD estimates that online grocery spending in the UK will more than double in value from £7.7 billion in 2014 to £16.9 billion by 2019.

About Profitero

Profitero is the leading global provider of online insights and eCommerce intelligence for retailers and brands, offering the largest reach and scale of online data collection in the industry.

We provide both brick & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero’s accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

For more information email sales(at)profitero(dot)com or visit http://www.profitero.com.

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