Posts by Yan Deng
Singles’ Day: How Brands Can Win in China’s eCommerce Market
By on November 08, 2016

The countdown for Singles’ Day started earlier this year for brands who want to win in China’s lucrative eCommerce market. Singles’ Day is the largest online shopping event globally, which first began as a shopping holiday in 2009 by Chinese eCommerce giant Alibaba. Nowadays, thousands of brands are popularizing Singles’ Day by offering massive discounts and…

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By on April 26, 2016

Ahead of the publication of our Amazon FastMovers reports for March 2016, we take a close look at the best sellers on for Pet Supplies, and share a few takeaways about the category’s relative volatility, top brands, and program eligibility. Pet Supplies FastMovers Stability Pet Supplies has remained a stable category Back in October 2015, we looked…

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By on February 16, 2016

Hailed as “America’s Most Promising Company” in 2015 by Forbes Magazine, Instacart is an interesting take on online grocery delivery. Instacart uses the sharing economy-based business model to connect personal shoppers with customers, and its relatively low costs (compared to owning its own warehouses to store food or its own fleet of dedicated delivery trucks…

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By on August 25, 2015

Many retailers and brands think of eCommerce primarily as a sales channel.  This is no surprise; data from comScore suggests that, in the US, eCommerce now accounts for 12.4% of all retail sales—and online retail sales growth outpaces total retail growth by 3-4X.

But more and more retailers and consumer brands are awakening to a potentially even more profound trend: the influence that digital touchpoints have over brick-and-mortar retail purchases.

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By on July 22, 2015

On Tuesday 21 July, officially launched, promising shoppers the “lowest prices on everything”. On the day of launch, Profitero analyzed more than 16,000 exactly-matched products across 7 categories on Jet, Amazon and Walmart and found that Jet was priced an average of 9% lower than Amazon and 6% lower than Walmart.

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By on June 25, 2015

Shoppers increasingly trust their peers for guidance on what to buy, and ratings and reviews on eCommerce retailers’ product pages are a source of growing influence. In this post, Profitero analyst Yan Deng looks at why ratings and reviews are so critical to a brand’s presence on the digital shelf.

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By on May 27, 2015

A Profitero Insider Insight Post — Post 2 of 2

In our earlier post, we addressed the importance of optimizing primary product images to drive product page views on Amazon UK. In Part 2, we investigate the importance of product titles, which, like primary product images, are one of the few elements displayed on search results and category pages. Product titles also play a key role in driving traffic from search results and category pages to product pages.

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By on May 26, 2015

A Profitero Insider Insight Post — Post 1 of 2

In the first of a two-part blog series, Profitero analyst Yan Deng looks at the importance of optimizing primary product images – the most frequently viewed information by shoppers when deciding which products to select – to drive product page views on Amazon UK.

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By on April 22, 2015

Chinese eCommerce is exploding. Today, there are over 600 million Internet users in China whose cumulative buying power has propelled China into first place as the fastest-growing and biggest eCommerce market in the world. But amidst this highly lucrative – yet complex – market, how can foreign-based retailers and brands best capitalize on this growth?

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