How consumers celebrate Mother’s Day under lockdown will be radically different than years past. Here’s what we found out about planning for Mother’s Day while staying at home…and what we can learn in anticipation of Father’s Day.
Plenty of runway remains for online grocery in the U.S., with retailers like Amazon, Walmart and Kroger leading the charge. Yet in order to win, retailers and brands must think about how to grow profitably while staying competitive online.
M&M’s bet on glam over game this year, opting for ad time at the Oscars instead of the Super Bowl. But what was the impact on Amazon sales?
There’s been a lot of news lately about bad 3P seller experiences: counterfeit products, outdated merchandise, even trash-picked items being sold online. One might expect this has a negative impact on reviews for your brand. In reality, it’s not as bad as you think.
It’s becoming increasingly important for every brand to monitor third-party (3P) seller activity online. Here, we explore 3P seller activity on Amazon, looking at which categories (and markets) are most susceptible to the “3P effect,” and why.
Nike’s highly publicized split from Amazon surfaces an issue that brands can’t ignore: the challenge of competing with third-party sellers. It’s bad enough when 3P merchants undercut your prices to steal away sales. It gets even uglier when they sell fake or otherwise “bad” products that can destroy your brand equity. Learn why every brand should keep close tabs on 3P seller activity.
eCommerce competition will be especially tough this season, with retailers locked in an arms race to win sales and retain market share. Profitero’s shopper survey finds that Amazon will win out as the dominant holiday destination this season.
Many U.S. consumers intend to hold out on spending big online until later in the holiday season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other last-minute deals.
Prime Day is a great laboratory for testing promotional strategies that can be used for any key season of the year, such as Black Friday/Cyber Monday weekend. One standout area on Prime Day was how some brands were able to coordinate their promotions and AMS campaigns for maximized results.
Phew! That was a wild 48 hours. Now that the dust has settled on Prime Day 2019, how do we at Profitero think it stacked up?
Here’s our review across 7 factors.
The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series. Therefore, it’s imperative that Tools & Home Improvement brands follow suit and figure out how to accelerate sales online, and more specifically on Amazon. Easier said than done though, right? Nearly everything about…