At Profitero, we’ve written a lot about the online retailer price wars and how it’s driving massive price erosion for brands selling online. The good news is: there is a way to fight back. Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal…

The five-day shopping event starting on Thanksgiving and ending on Cyber Monday has affectionately been dubbed “Cyber 5” weekend. It’s a time of year when we, as consumers, channel our primal hunter instincts and battle each other (often physically) to find the biggest and best deals. Using our proprietary sales & share estimation technology, Profitero…

New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar Consulting found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%,…

Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them? Using Profitero’s new Amazon Traffic & Conversion Analytics, we cut to the heart of this mystery to determine just…

The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics:…

There’s certainly plenty to munch on as Snack Foods category sales on Amazon-US approached $200 million in 2017. The list of players vying for market share in this intensely competitive category reads like a who’s who of huge multinationals. On top of that, a leading snacks manufacturer found its share threatened by a growing number…

When it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon, each jockeying to be the lowest priced. In fact, as of Q2 2018, the average price difference for beauty products on Jet.com and…

A top 3 player in the intensely competitive online personal care space was losing sales and share on Amazon 1P (products sold and distributed directly by the retailer), largely because of out-of-stock issues. The manufacturer found out the hard way that it doesn’t matter how good your content or traffic rates are if the online…

Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event.  Analyzing eight categories in the U.S., Profitero found that Amazon’s…

Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Profitero’s data reveals that retailers like Amazon are repricing some products daily or even more frequently. In fact, we found that 71% of products sold by 3P sellers on Amazon had intraday price changes — with some prices changing as many…