Posts by Sandy Skrovan
Brands are doubling down on eCommerce investment in 2019
By on November 15, 2018

New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar Consulting found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%,…

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By on November 01, 2018

Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them? Using Profitero’s new Amazon Traffic & Conversion Analytics, we cut to the heart of this mystery to determine just…

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By on October 26, 2018

The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics:…

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By on October 22, 2018

There’s certainly plenty to munch on as Snack Foods category sales on Amazon-US approached $200 million in 2017. The list of players vying for market share in this intensely competitive category reads like a who’s who of huge multinationals. On top of that, a leading snacks manufacturer found its share threatened by a growing number…

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By on October 15, 2018

When it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon, each jockeying to be the lowest priced. In fact, as of Q2 2018, the average price difference for beauty products on Jet.com and…

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By on October 01, 2018

A top 3 player in the intensely competitive online personal care space was losing sales and share on Amazon 1P (products sold and distributed directly by the retailer), largely because of out-of-stock issues. The manufacturer found out the hard way that it doesn’t matter how good your content or traffic rates are if the online…

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By on August 10, 2018

Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event.  Analyzing eight categories in the U.S., Profitero found that Amazon’s…

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By on August 02, 2018

Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Profitero’s data reveals that retailers like Amazon are repricing some products daily or even more frequently. In fact, we found that 71% of products sold by 3P sellers on Amazon had intraday price changes — with some prices changing as many…

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By on July 18, 2018

Delivered as promised? Well, maybe not so much. Unfortunately for Amazon, instead of great deals, the talk of the town was the untimely site crash that plagued the U.S. just as the event got underway. Shoppers nationwide were stuck in endless loops, staring at “something went wrong” messages, and seeing dogs everywhere (you know exactly…

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By on June 18, 2018

Everywhere you look, eCommerce is booming—and loudly. eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5% from 2016 to 2021—which is nearly 4x faster than overall retail sales projections. eCommerce sales are expected to reach $2.8 trillion by the end of 2018 and could nearly double again to…

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By on May 30, 2018

There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce. On nearly every executive’s mind are such burning questions as: How big is the typical eCommerce team? How is it…

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