Posts by Ryan Jepson
How to Uncomplicate Your Product Content Strategy in 4 Easy Steps
By on November 29, 2017

Product page content can seem difficult. You sell, perhaps, thousands of items, across multiple categories, across all your retail partners. With the limited resources and budget you have, how can you possibly make all that product content visually and textually perfect? The simple answer is: You can’t. While having brand consistent content is ideal, it’s…

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By on September 27, 2017

It’s clear that the dynamics of eCommerce is fast creating a level playing field for brands – regardless of size or marketing budget. As we outlined in our earlier post, many smaller brands have a natural advantage on eCommerce sites like Amazon due to lower barriers to entry, search advantages (shoppers are increasingly trained to…

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By on September 07, 2017

“Bigger is better.” That’s what we’ve been taught throughout life, right? The brands with the bigger distribution network and the bigger marketing budget always win. I mean, always. But the dynamics of eCommerce are flipping that rule on its head. In fact, in many ways small brands have a natural advantage for winning on websites…

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By on May 04, 2017

Where products rank in search results on retailers’ sites directly impacts a brand’s eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental. Search is also a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend…

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By on April 06, 2017

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability 
is fundamental. Search is also a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend…

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By on January 13, 2017

eCommerce is still in its growth phase, although it is evolving quickly. The handy product search box has been a reliable feature on Amazon’s site since the 90s. But as eCommerce grows and continues to evolve, is the search bar here to stay?   This holiday season saw Alexa devices top Amazon’s Best-Seller List, with…

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OTC
By on May 10, 2016

In this post, Profitero explores two categories new to our Amazon FastMovers —Vitamins and Pain Relief. Over-the-counter (OTC) drugs are not the most natural fit for eCommerce. Treatments for acute conditions tend to have a sense of urgency; free two-day shipping is convenient, but someone with a headache or sore throat needs a remedy now. But the…

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By on April 19, 2016

Following our end-of-year 2015 FastMovers rankings for brands on Amazon in the US, we analysed the winning brands in two categories on Amazon UK: Grocery and Chocolate. Here’s what we found: Nescafé and Tassimo led our Grocery FastMovers rankings in 2015, signaling a sustained shopper interest in upscale espresso capsules and the benefits of Subscribe &…

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By on February 29, 2016

Which brands topped Amazon’s best sellers lists in 2015? Hot on the heels of the release of our January 2016’s FastMovers, we’re releasing our full-year 2015 rankings for three food and food-related categories on Amazon.com: Grocery & Gourmet Food, Candy & Chocolate, and Prime Pantry. Brands are ranked by their average monthly number of FastMovers—products which…

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By on December 15, 2015

Last month, Amazon’s Pantry service arrived in the UK, “designed to take the heavy lifting out of replenishing the often bulky basics and store cupboard essentials that people need every day,” according to an Amazon Pantry spokesperson. The nationwide service, exclusive to Amazon Prime members, enables shoppers to fill a Pantry box with up to…

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By on December 09, 2015

For this holiday season, Amazon has a dedicated 2015 Holiday Toy List with just over one thousand products – approximately 0.02% of its Toys & Games assortment of more than 4 million products. (For context, a typical Walmart Supercenter contains about 150,000 products.) After analyzing these products on Amazon and on other retailers’ websites, we…

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