CPG eCommerce insight: Profitero to speak at LEAD Marketing Conference
Profitero’s Keith Anderson will be speaking at the Fall edition of the Virtual LEAD Marketing Conference at 10am EST on Wednesday, November 12: Winning at the Virtual Shelf – Why & How to Maximize Online Impact.
Today’s retail landscape is rapidly evolving. With access to anytime/anywhere information via their smartphones, shoppers have unprecedented visibility into product and pricing information. This infographic outlines the 3 key reasons why online retail price intelligence matters for every retailer – whether you sell online or not.
Profitero’s Keith Anderson attended this year’s Shop.org Summit and in this post, outlines his 5 key takeways from the event – some of which relate to the next 3 months, and others to the next 3 years: from how marketplaces ‘are eating the world’, to the massive market potential in China – where eCommerce is the main course.
Profitero today announced that it has become an inaugural member of Revionics’ Competitive Data Partner Program, enabling retailers to seamlessly incorporate Profitero’s online competitor pricing intelligence into Revionics’ platform for more effective price optimization.
Today’s retail landscape is rapidly evolving. With access to anytime/anywhere information via their smartphones, shoppers have unprecedented visibility into product and pricing information. In an increasingly competitive retail environment, we outline three key reasons why online price intelligence matters for every retailer – whether you sell online or not.
Profitero announces that Morrisons will today launch the most comprehensive price match scheme in the UK, powered by Profitero’s pricing intelligence.
New research suggests that click-and-collect services in the UK will be worth £6.5 billion by 2019 – an 82% increase on current levels as lockers, drive-thrus and store pick-up points help to drive online sales.
Coca-Cola yesterday used Amazon exclusively to relaunch its discontinued soda drink Surge, the first time the drinks giant has distributed a product solely through eCommerce – further evidence that CPG brands are increasingly looking to drive sales from the online channel.
A new report from BCG/Google/IRI reveals that CPG companies need to plan for a “1-5-10” market share in the US over the next five years. Digital’s current 1% penetration is predicted to grow to 5 percent and could even accelerate to 10 percent says the report’s findings.
The latest Nielsen Global Survey of eCommerce reveals that whilst non-consumable categories continue to be the most popular eCommerce categories, the online market for groceries and other consumable products is fast gaining momentum.
Profitero is proud to be sponsoring this week’s European Online Retail Forum, where the most influential minds in eTail are meeting to discuss and collaborate on the key trends facing today’s online retail landscape.