IBM’s Digital Analytics Benchmark Report reveals that mobile devices played a larger role in this year’s holiday shopping than ever before, with sales on mobile devices up 27.2% from a year ago. With more and more shoppers choosing to purchase or research products via their smartphones or tablets, the need for accurate, daily competitive price intelligence has never been greater.
Following on from the recent launch of Profitero’s new Amazon FastMovers reports, and coinciding with the final days of the key holiday shopping period, Profitero looks at the Toys & Games category on Amazon US and Amazon UK to benchmark high-performing products during November 2014.
Profitero will be attending Retail’s Big Show in New York, 11-13 January 2015. Schedule a meeting with us at Booth #2434 to find out more about the industry’s most comprehensive price monitoring solution for retailers and brands.
To coincide with the launch of our Amazon FastMovers reports, Profitero looks at Amazon Prime Pantry’s pricing, assortment, and best-selling products to see the depth of CPG eCommerce intelligence we can glean from Amazon’s growing portfolio of CPG eCommerce “formats.”
Profitero has opened its first international offices in San Diego, CA and Boston, MA as it continues to scale its operations and better serve the North American market.
Amazon has today launched a new ‘Make an Offer’ pricing feature, enabling customers to bid for lower prices on more than 150,000 items across Sports and Entertainment Collectibles, Collectible Coins and Fine Art – expanding on Amazon’s traditional fixed price model.
This year’s Cyber Monday set a record for online sales, with comScore reporting that eCommerce sales reached $2.04 billion – making it the biggest online shopping day ever and the first to exceed $2 billion in sales. Walmart also announced that Cyber Monday was its biggest ever day for online orders.
Omnichannel retailing continues to up the ante on competitive pricing and overall price transparency. Download this new RIS Roadmap report to discover how leading retailers are harnessing the power of big data to shape their pricing strategy and gain a competitive advantage.
The CPG industry is going through a period of exponential change, with recent estimates suggesting that online will account for more than 50% of the CPG sales growth between now and 2018. In a presentation given at the Fall edition of the LEAD Marketing Conference, Profitero’s Keith Anderson looks at how CPG brands can maximize impact to win on the digital shelf.
Come and meet the Profitero team at the IGD Online & Digital Summit (18-19 November, London) and discover how we’re helping CPG manufacturers around the world to optimise their brands’ online presence and performance.
Finland’s largest discount retailer, the Tokmanni Group, has enlisted Profitero’s Price Intelligence for its online store TokNet. Tokmanni joins a rapidly expanding number of retailers around the world who have selected Profitero for its best in-class pricing solution.