Posts by profitero
CPG eCommerce Intelligence: How CPG Brands Can Optimize Online Sales
By on March 06, 2015

The channel shift to online grocery shopping continues at pace, with the UK one of the most mature grocery eCommerce markets in the world. In the first of a two-part blog series, we summarise guidance from Profitero’s VP Strategy & Insights Keith Anderson on how CPG brands can optimize their performance on the digital shelf, taken from Keith’s recent Category Management Conference presentation.

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By on February 26, 2015

Gartner-owned Software Advice, a trusted resource for point of sale software buyers, recently polled a cross-sector of retailers to learn which pricing strategies they deem most effective. We summarise the key findings from this new report “The Best Retail Pricing Strategies by Sector”, with Profitero’s VP Strategy & Insights Keith Anderson providing commentary on how pricing intelligence software can work in conjunction with the most popular pricing strategies.

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By on February 20, 2015

Valentine’s Day may well be over for another year, but manufacturers and retailers alike can learn from online shopping trends around this $18.9 billion US holiday. In this blog, we look at the key pricing trends, which products were most popular, and which brands best capitalized on Amazon for Valentine’s 2015.

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By on February 19, 2015

The Tokmanni Group is the biggest discount store chain in the Nordics and their vision is to offer an extensive range of quality products at affordable prices. To stay price-competitive, the discount retailer needs to constantly check competitor prices – previously a manual process that was neither time nor cost-efficient. Read this brand new case study to find out why they turned to Profitero.

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By on February 12, 2015

Profitero customer Ocado’s recent announcement that it has made its first annual profit in its 15-year history highlights the continued channel shift towards online grocery shopping, as more UK consumers choose to drop the weekly supermarket shop in favour of buying online. But how should CPG brand manufacturers prepare for this growth?

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By on February 10, 2015

Profitero today announced that it is ramping up its European operations and planning to fill an immediate 12 roles in its pan-European sales centre in Dublin, including experienced Key Account Managers and Direct Sales Managers, as it continues to scale the business.

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By on February 05, 2015

Forrester’s new report ‘Top 10 Questions About Retail Pricing Solutions‘ looks at how retail pricing intelligence is fast becoming a standard competitive tool for both pureplay online and multichannel retailers. In this blog, we look at why retailers who want to better compete in the marketplace need to be using retail pricing intelligence as part of their competitive toolkit.

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By on January 28, 2015

With eCommerce continuing to drive this year’s holiday sales, Profitero analyzed data from our new Amazon FastMovers reports for December 2014 to identify Amazon’s best-selling products in Electronics, Health & Personal Care, Toys & Games, Clothing, Grocery & Gourmet Food and Beauty.

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By on January 26, 2015

Profitero today announced the launch of Amazon FastMovers, the most comprehensive product benchmarking reports for Amazon. The monthly reports are designed to help brand manufacturers benchmark their competitors’ products and sell more effectively on Amazon.

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By on January 21, 2015

On Wednesday 21st January, Amazon discontinued its prime-only Elements diapers after just six weeks, as reported by both Gigaom and Recode. Citing “design improvements” based on “early customer feedback,” Amazon is offering a $25 promotional credit to now-former subscribers. CPG eCommerce intelligence from Profitero confirms why this was the right decision.

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CPG
By on January 16, 2015

A recent article from Business Insider estimates that the US food and beverage industry is worth $600 billion a year in sales – the largest retail category in the US. With less than 1% of sales currently occurring online, the opportunity for CPG manufacturers is enormous as more and more shoppers opt for the convenience and selection that the eCommerce channel offers.

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