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Connected Partner

Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide

By on December 20, 2017

Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program.  As a Nielsen Connected Partner,  mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance. Under the…

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eCommerce measurement

Podcast Q&A: How to Define eCommerce Success and Where to Play

By on November 07, 2017

eCommerce forms a critical part of any brand’s go-to-market strategy, but fundamental questions remain for many, such as how to define success and where to focus resource. In this Q&A, Sabir Semerkant, SVP of eCommerce at digital agency VaynerMedia, provides his point of view. Check out the podcast for the full interview. Keith Anderson: It would…

AmazonFresh

AmazonFresh Beats UK Supermarkets on Price, by at Least 15% on Average

By on October 03, 2017

Profitero conducted a price comparison of 1,000 branded products (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Analysis was conducted on September 29, 2017 and the AmazonFresh postal code used was W1W 6JQ. Prices were collected online from…

China

Profitero Opens China Office to Support Global Expansion

By on August 09, 2017

Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands.  This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest e-commerce markets – China,…

Califia Farms

Emerging Brands and the Online Opportunity

By on April 20, 2017

The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market. Profitero’s SVP Strategy and Insights Keith Anderson speaks to Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer)….

AmazonFresh

AmazonFresh Beats UK Supermarkets on Price, by at Least 14% on Average

By on March 31, 2017

Profitero conducted a price comparison of 1,000 branded products (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Analysis was conducted on March 27 2017 and the AmazonFresh postal code used was W1W 6JQ. Prices were collected online…

Japan

Profitero Expands to Capitalize on eCommerce Opportunity in Japan

By on March 28, 2017

Brands now have access to insights on Amazon Japan and eCommerce analytics solutions through Profitero’s alliance with Nielsen Japan Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest eCommerce market. The company is producing FastMovers reports for Amazon Japan, which rank the best-selling products across key categories…

Profitero

International Food Retailer Delhaize Belgium Selects Profitero For Daily Competitor Pricing Intelligence

By on June 09, 2015

Profitero today announced that international food retailer Delhaize Belgium has become the latest supermarket to enlist Profitero’s price intelligence solution.

Profitero Webinar: Winning Strategies for Online Grocery

By on May 06, 2015

Join Keith Anderson, Vice President, Strategy & Insights at Profitero and Victoria Gustafson, Senior Vice President, Corporate Strategy, IRI for an exclusive webinar on the latest trends in online grocery models.

CPG

eCommerce Intelligence: What Aldi’s move to online would mean for UK Grocery

By on March 24, 2015

Recent reports have speculated that discount retailer Aldi is considering a move into selling online in the UK, as well as elsewhere in Europe. With online grocery set to be the fastest growing area of the market, Keith Anderson discusses the implications Aldi’s move to eCommerce would have on UK competition – both online and offline.

Brands

CPG eCommerce Intelligence: How CPG Brands Can Optimize Online Sales Part 2

By on March 11, 2015

In part two of our blog series on how CPG brands can better optimize their performance on the digital shelf, we look at how product ratings and reviews have a significant impact on search ranking and conversions – and why it’s paramount for your product to appear on page one of Amazon search results if you want potential shoppers to find you.

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