Posts by Nielsen
Swipe to Buy: How to Capture Tomorrow’s Online Brand Loyalists
By on February 17, 2017

Believe the hype. FMCG eCommerce is exploding. Right. Now. But, understanding “right now” isn’t enough anymore, is it? We need to see what’s next. I’m lucky enough to work closely with scientists of all stripes (Nielsen data scientists, measurement scientists, psychologists), who are devoted to getting the industry the right data that will get them…

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By on February 07, 2017

Editor’s note: For more on this topic and the examples below, listen to Spotify’s podcast of the original presentation by Louise Keely, executive vice president and global retail practice leader, Nielsen, from the 2017 Consumer Electronics Show. For consumer packaged goods (CPG) manufacturers and retailers, knowing how consumers go from wanting to buying along the…

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By on January 30, 2017

The last year has been punctuated by disruption – whether it was newcomers in the retail and manufacturing market, new consumer segments or the continued digital revolution. In 2017, historical sources of growth will shift, and companies will need to rethink their definitions and strategies to meet these changing needs in five key areas. Nielsen’s…

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By on January 20, 2017

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online—perhaps not surprising, given that the findings are based on internet-connected consumers. But the significance of this number is…

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By on December 21, 2016

With Black Friday and Cyber Monday over for another year, the final holiday stretch of 2016 is well underway. With decorations up, presents appearing under the trees, holiday music on the airways and classic TV movies on the screen, it is hard to look around and not see signs of the holiday season. But many…

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By on December 07, 2016

Advancing beyond simple communications purposes, mobile devices have become a constant companion with powerful benefits. Among global respondents, 74% say they appreciate the freedom of being connected anywhere, anytime, and 70% strongly or somewhat agree that their mobile device has made their life better. This constant connectivity has not only changed the way we keep…

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By on October 28, 2016

The holiday season delivers joy in a wide variety of ways…family gatherings, fellowship, delectable meals, the spirit of giving…and lots of new video games. Great games can arrive at any time of the year, but publishers often save their best efforts for the holiday shopping season. So what’s topping gamers’ wish lists this year? According…

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By on September 06, 2016

As the new school year begins, parents have been rushing to pick up the supplies that students need in the classroom—such as notebooks, pencils, new clothes and the latest tech gadgets. But as Nielsen reports, parents are also browsing the grocery aisles to decide what their kids are eating before and during the school day….

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By on May 24, 2016

This post was originally published by Nielsen. As eCommerce engagement continues to grow globally, it’s increasingly becoming engrained in how we shop for every day items. In fact, a Nielsen study shows that 25% of global grocery shoppers are already ordering online for delivery to home, and another 55% would be willing to use a similar option….

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