Posts by Nielsen
The Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior
By on August 15, 2017

Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer. This is particularly relevant in the $37 billion U.S. beer market, where category shopping fundamentals data can help marketers understand what influences shoppers to make the decisions they do,…

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By on August 01, 2017

As evidenced by Amazon’s recent announcement that it intends to acquire Whole Foods Market, the lines between food and beverage purchase channels are growing increasingly blurry. We see the signs across the board, as consumers are spending more money eating away from home than at home ($800 billion away from home versus $793 billion at…

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By on July 18, 2017

Despite the nearly $3 billion in declines across U.S. retail in the first quarter due to a shift in Easter timing and changing consumer preferences, growth is not completely elusive. In fact, some food and beverage manufacturers are finding pockets of growth, most notably small manufacturers. Looking back five years ago, the largest food and…

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By on June 29, 2017

Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. While the first quarter of the year kicked off with slowed growth, the recipe for selling hasn’t really changed: retailers need to find more customers and get them to load up bigger baskets while…

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By on June 12, 2017

Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Three-in-five Australian shoppers are looking forward to buying a wide range of products including electronics, books, clothes and groceries from the (soon to be local) online retail powerhouse. Brand awareness of an Australian Amazon site has been building, with nearly…

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By on May 25, 2017

We’re at a tipping point for eCommerce. In 2016 alone, consumers spent $20.5B for online grocery. In some categories, like beauty or personal care, eCommerce is already driving 80+% of growth. And when they shop online, they only shop half the number of departments as they would have if they bought in-store. eCommerce isn’t just…

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By on May 17, 2017

Knowing where consumers are shopping—whether it be in-store, out-of-home or online—is key to devising a comprehensive retail strategy to succeed in today’s increasingly digital marketplace. But what’s even more important is understanding which categories are driving growth, online impulse shopping trends and how generations shop differently online. In aggregate, eCommerce represents a small, but growing…

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By on May 09, 2017

For on-the-go consumers with limited time between the end of the workday and dinner time, meal kits offer an alternative to take-out options and researching possible meal recipes. Delivered directly to households or picked up from grocery stores in prepacked portions, meal kits include portioned ingredients and easy-to-follow instructions, allowing consumers to skip extensive meal…

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By on April 25, 2017

It’s been a long time since the general store was the go-to place for consumers to pick up everything they needed from week to week. But variety hasn’t just increased over the years, it’s diversified. And as a result, today’s consumers aren’t just shopping a single channel—they blend channels and shop fluidly according to their…

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By on March 08, 2017

With the help of increasingly sophisticated technology, eCommerce retail is evolving to meet consumer demand faster and with more ferocity than any other channel we’ve seen. It’s not surprising that eCommerce will arguably be the biggest investment successful brick-and-mortar retailers make over the next several years. What is surprising is that there is little understanding…

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By on February 28, 2017

The Food Marketing Institute (FMI) and Nielsen recently released their “Digitally Engaged Food Shopper” analysis at the FMI Midwinter Conference. The introductory set of insights from this joint, multi-year initiative offers a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper. This first perspective offers recommendations on how food marketers and…

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