Posts by Keith Anderson
CPG
eCommerce Trends: Buying Pet Products Online
By on January 06, 2016

    It’s not just during the holidays when people spend big on their pets. It’s a year-round affair, driving a $60.59 billion per year pet product/care industry in the U.S. that serves 79.7 million pet-owning households. According to Forrester Research, online sales accounted for $3.7 billion of the U.S. pet care total in 2014,…

Read More
By on December 04, 2015

With baby milk indexing as the #1 item in the online grocery baskets of first-time internet shoppers1, and baby food and diapers/nappies also high on the list2, it’s clear the online baby product category is a gateway to eCommerce shopping. But what are the keys to success for brands retailers seeking to maximize online baby…

Read More
By on December 03, 2015

The birth of a baby can also be the birth of a new way of shopping. When new parents have a child, they often find themselves turning to the eCommerce channel for baby food and baby care products, even if they’ve never been online shoppers before. That comes through loud and clear in a dunnhumby…

Read More
CPG
By on October 08, 2015

On Wednesday 7 October the much hyped startup Jet.com announced that it was dropping its $50 membership fee, previously considered by Jet to be its prime source of profit. Since its launch in July, many industry commentators have speculated over the viability of Jet’s business model, with the announcement coming a few weeks ahead of…

Read More
By on October 07, 2015

Fundamental data such as sales and category share is the lifeblood of today’s best performing brands in the brick-and-mortar (B&M) world. However, despite the exponential growth of the online channel (digital sales are growing by 14.6% year-over-year compared to total retail sales growth of 3.7%), most brand manufacturers have been at a massive data disadvantage…

Read More
By on October 06, 2015

The launch of Jet.com in July was a much-hyped event with many industry commentators debating the viability of its business model. Could it really be a challenger to the seemingly invincible Amazon behemoth? What’s not in doubt is that the launch of Jet.com is set to have many powerful implications for both retailers and brands…

Read More
By on September 24, 2015

School has now started and everywhere – from the boisterous kindergarten classroom to a scholarly college seminar – valuable classroom lessons are being learned. There are other school-centered lessons being learned as well, in a totally different environment, in which e-retailers analyze the 2015 back-to-school shopping season that served as a run-up to the current…

Read More
By on August 28, 2015

Electronics. Laptops. Shirts and shoes. Pens and paper. We’re all familiar with the types of purchases that make the Back-to-school (B2S) shopping season the second most lucrative time of the year for retailers—trailing only the winter holiday season.

Read More
By on August 06, 2015

In the ever-changing world of digital retail, new concepts, terms, and technologies are popping up seemingly every week. In this new content series, Profitero will introduce key eCommerce terms or concepts, explain why they matter, and explain what you can do with them.

Read More
By on July 29, 2015

Part 2 of 2: Guidelines for Retailers

For brands and e-retailers, it’s more important than ever to find innovative ways to partner together, especially now that the rise of eCommerce is offering so many new opportunities for growth. My recent conversations with two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, served as an excellent primer on making this online partnership work.

Read More
By on July 23, 2015

Part 1 of 2: Guidelines for Brands

As the eCommerce channel continues to grow, it presents huge opportunities for brands and retailers that can find new ways to partner together—while presenting big obstacles to those who can’t. I recently spoke to two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, to hear their thoughts on how to strengthen the online partnership.

Read More
Show more