Part 1 of 2: 12 Ways Brands and Retailers Can Partner More Effectively Online

By on July 23, 2015

Part 1 of 2: Guidelines for Brands

As the eCommerce channel continues to grow, it presents huge opportunities for brands and retailers that can find new ways to partner together—while presenting big obstacles to those who can’t. I recently spoke to two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, to hear their thoughts on how to strengthen the online partnership.

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Brands

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online

By on July 01, 2015

In the age of eCommerce, the pace of change continues to accelerate, and nowhere is that change more apparent than in the evolving relationship between the two bulwarks of the retail industry—the CPG companies who create the brands and the retailers themselves. This new Profitero White Paper provides brands and retailers with a dozen essential pointers on how to partner more effectively.

Brands

The CPG eCommerce Toolkit: Watch the 3 minute video

By on June 23, 2015

What are the four things eCommerce heads need? Watch our 3-minute video where you’ll get a high level overview of the CPG eCommerce Toolkit and its four main components: Merchandising, Marketing, Product Content, and eCommerce Data.

Brands

How to Select Your eCommerce Performance Measurement Solution: New Buyers’ Guide Available

By on June 11, 2015

How can today’s CPG company make the right choice in selecting an eCommerce performance management solution that gives them the actionable insights they need in order to compete more effectively? Our just-published Buyers’ Guide takes readers step-by-step through the process.

Amazon

eCommerce Intelligence: Jet.com – First Impressions

By on May 11, 2015

After months of hype and $220M+ in raised capital (including an unspecified amount from Alibaba), Jet.com has launched in beta to its first 10,000 users. Profitero’s Keith Anderson was among the first 10,000 users and shares his initial impressions of the would-be Amazon challenger.

Retail

eCommerce Intelligence: What does Amazon Business mean for B2B eCommerce?

By on April 29, 2015

On Tuesday, Amazon announced the launch of Amazon Business, a new platform targeting the highly lucrative B2B eCommerce marketplace. Companies that register for an Amazon Business account will have access to business-only products with bulk discounts and free 2-day shipping on orders over $49. We look at the implications for what Amazon’s latest move means for B2B eCommerce.

Brands

eCommerce Intelligence: Amazon’s Play for the IoT’s Commerce Layer

By on April 07, 2015

Amazon has just announced the launch of Amazon Dash, a push-button auto-replenishment service and the latest Amazon innovation aimed at reducing friction in how people buy. But what are the implications that this pattern of innovation and parallel developments have for retailers and manufacturers?

Amazon

CPG eCommerce Intelligence: The Digital Divide in CPG and Grocery Data

By on March 18, 2015

eCommerce growth is exploding but what data is really available to CPG companies accustomed to data-driven strategic planning and execution? In an article originally written for CPG Data Tip Sheet, Profitero’s VP Strategy & Insights Keith Anderson discusses current and future data options for tracking CPG eCommerce.

Retail

eCommerce Insight: Navigating the Next Phase of Digital Retail

By on September 30, 2014

As technology continues to transform retail and embed itself in all areas of commerce – including sports and fitness –  Profitero’s Keith Anderson looks at how companies should be navigating this period of accelerating change, in an article originally authored for the World Federation of the Sporting Goods Industry (WFSGI).

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