Path to Repurchase

The Path to Repurchase: Why Recursive Moments of Truth Matter

By on March 08, 2016

The CPG industry is obsessed with “moments of truth”—critical interactions between people and brands with enormous impacts on brands’ performance. First (naturally) came the First Moment of Truth (FMOT), which P&G coined in 2005 to refer to the seconds-long span when a shopper notices and selects an item on a physical shelf. As the industry…

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Amazon FastMovers

Click for Cupid: Maximizing Valentine’s Day Sales Online

By on February 11, 2016

According to the National Retail Federation (NRF), a quarter of Valentine’s shoppers went online to shop and/or buy gifts in 2015, up from 16.3% the prior year. Equally compelling statistics can be found in a survey from Adroit Digital, which found that among adults who owned both smartphone and computer, 59% stated a preference for…

Mobile

Super Bowl Snacks and Beverages: The Online Opportunity

By on February 04, 2016

This weekend, more than 180 million people in the U.S. will tune in to watch the 2016 Super Bowl: some will watch for the action, others the ads, and some are there just for the snacks. During the window of demand leading into the Super bowl and those critical few hours during the big game, the…

Amazon Fresh

How Likely is an Amazon-Ocado Tie-up?

By on January 22, 2016

Over the last few months, Amazon has launched a couple of prominent online grocery offerings in the UK – already home to one of the world’s most competitive grocery markets. Amazon began by testing one-hour delivery of chilled and frozen foods in select London and Birmingham postcodes in October 2015 via Amazon Prime Now, which…

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eCommerce Trends: Four Tips To Optimize Pet Care Product Content

By on January 19, 2016

Over the past year, the pet supplies/pet care market in the U.S. has increased from $58 billion to $60 billion, and $3.7 billion of those sales came through the eCommerce channel (an increase of 76% in online sales since 2010). In a sense, the pet supplies industry and eCommerce were made for each other. 95% of…

Amazon

Digital Imperatives For CPG: 5 Steps To Plan For Growth in 2016

By on January 14, 2016

By Keith Anderson, VP Strategy and Insight, Profitero Most CPG firms are aware of the tremendous growth we’re seeing in the eCommerce channel from both a volume perspective and the disproportionate influence it has over offline retail. According to an IRI/BCG/Google study for the GMA, within the next 5 years, 50% of growth in CPG…

CPG

eCommerce Trends: Buying Pet Products Online

By on January 06, 2016

    It’s not just during the holidays when people spend big on their pets. It’s a year-round affair, driving a $60.59 billion per year pet product/care industry in the U.S. that serves 79.7 million pet-owning households. According to Forrester Research, online sales accounted for $3.7 billion of the U.S. pet care total in 2014,…

Brands

10 Keys to Maximizing Online Baby Product Sales

By on December 04, 2015

With baby milk indexing as the #1 item in the online grocery baskets of first-time internet shoppers1, and baby food and diapers/nappies also high on the list2, it’s clear the online baby product category is a gateway to eCommerce shopping. But what are the keys to success for brands retailers seeking to maximize online baby…

Brands

Online Baby Products: #1 Gateway to eCommerce Success

By on December 03, 2015

The birth of a baby can also be the birth of a new way of shopping. When new parents have a child, they often find themselves turning to the eCommerce channel for baby food and baby care products, even if they’ve never been online shoppers before. That comes through loud and clear in a dunnhumby…

CPG

Why is Jet.com Dropping its $50 Membership Fee?

By on October 08, 2015

On Wednesday 7 October the much hyped startup Jet.com announced that it was dropping its $50 membership fee, previously considered by Jet to be its prime source of profit. Since its launch in July, many industry commentators have speculated over the viability of Jet’s business model, with the announcement coming a few weeks ahead of…

Profitero

Are You Unlocking the Amazon Opportunity?

By on October 07, 2015

Fundamental data such as sales and category share is the lifeblood of today’s best performing brands in the brick-and-mortar (B&M) world. However, despite the exponential growth of the online channel (digital sales are growing by 14.6% year-over-year compared to total retail sales growth of 3.7%), most brand manufacturers have been at a massive data disadvantage…

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