Super Bowl Snacks and Beverages: The Online Opportunity

By on February 04, 2016

This weekend, more than 180 million people in the U.S. will tune in to watch the 2016 Super Bowl: some will watch for the action, others the ads, and some are there just for the snacks. During the window of demand leading into the Super bowl and those critical few hours during the big game, the…

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Amazon Fresh

How Likely is an Amazon-Ocado Tie-up?

By on January 22, 2016

Over the last few months, Amazon has launched a couple of prominent online grocery offerings in the UK – already home to one of the world’s most competitive grocery markets. Amazon began by testing one-hour delivery of chilled and frozen foods in select London and Birmingham postcodes in October 2015 via Amazon Prime Now, which…


eCommerce Trends: Four Tips To Optimize Pet Care Product Content

By on January 19, 2016

Over the past year, the pet supplies/pet care market in the U.S. has increased from $58 billion to $60 billion, and $3.7 billion of those sales came through the eCommerce channel (an increase of 76% in online sales since 2010). In a sense, the pet supplies industry and eCommerce were made for each other. 95% of…


Digital Imperatives For CPG: 5 Steps To Plan For Growth in 2016

By on January 14, 2016

By Keith Anderson, VP Strategy and Insight, Profitero Most CPG firms are aware of the tremendous growth we’re seeing in the eCommerce channel from both a volume perspective and the disproportionate influence it has over offline retail. According to an IRI/BCG/Google study for the GMA, within the next 5 years, 50% of growth in CPG…


eCommerce Trends: Buying Pet Products Online

By on January 06, 2016

    It’s not just during the holidays when people spend big on their pets. It’s a year-round affair, driving a $60.59 billion per year pet product/care industry in the U.S. that serves 79.7 million pet-owning households. According to Forrester Research, online sales accounted for $3.7 billion of the U.S. pet care total in 2014,…


10 Keys to Maximizing Online Baby Product Sales

By on December 04, 2015

With baby milk indexing as the #1 item in the online grocery baskets of first-time internet shoppers1, and baby food and diapers/nappies also high on the list2, it’s clear the online baby product category is a gateway to eCommerce shopping. But what are the keys to success for brands retailers seeking to maximize online baby…


Online Baby Products: #1 Gateway to eCommerce Success

By on December 03, 2015

The birth of a baby can also be the birth of a new way of shopping. When new parents have a child, they often find themselves turning to the eCommerce channel for baby food and baby care products, even if they’ve never been online shoppers before. That comes through loud and clear in a dunnhumby…


Why is Dropping its $50 Membership Fee?

By on October 08, 2015

On Wednesday 7 October the much hyped startup announced that it was dropping its $50 membership fee, previously considered by Jet to be its prime source of profit. Since its launch in July, many industry commentators have speculated over the viability of Jet’s business model, with the announcement coming a few weeks ahead of…


Are You Unlocking the Amazon Opportunity?

By on October 07, 2015

Fundamental data such as sales and category share is the lifeblood of today’s best performing brands in the brick-and-mortar (B&M) world. However, despite the exponential growth of the online channel (digital sales are growing by 14.6% year-over-year compared to total retail sales growth of 3.7%), most brand manufacturers have been at a massive data disadvantage…


The Experiment: A Look at the First 60 Days

By on October 06, 2015

The launch of in July was a much-hyped event with many industry commentators debating the viability of its business model. Could it really be a challenger to the seemingly invincible Amazon behemoth? What’s not in doubt is that the launch of is set to have many powerful implications for both retailers and brands…


5 Key eCommerce Lessons from the 2015 Back-to-School Shopping Season

By on September 24, 2015

School has now started and everywhere – from the boisterous kindergarten classroom to a scholarly college seminar – valuable classroom lessons are being learned. There are other school-centered lessons being learned as well, in a totally different environment, in which e-retailers analyze the 2015 back-to-school shopping season that served as a run-up to the current…

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