Posts by Keith Anderson
Digital Outperformance: Analytics-Driven Strategies For Retail’s Fastest Growth Channel
By on May 23, 2016

This is part 1 (of 2 posts) in which we summarize Keith Anderson’s recent presentation at the Spring 2016 Virtual LEAD Marketing Conference: Digital Outperformance – Analytics-Driven Strategies For Retail’s Fastest Growth Channel.  View the on-demand webinar. Many retailers and CPG companies have begun to appreciate that we’ve been going through a period of fairly transformational change,…

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By on April 18, 2016

For years, Amazon’s third-party (3P) seller marketplace has hardly registered on manufacturers’ radars. At many brands, account teams’ and eCommerce directors’ stance has often been that: “We only get credit for what Amazon sells directly, so we don’t pay attention to 3P.” The Rise and Rise of Amazon’s 3P Marketplace But Amazon’s 3P seller marketplace has been…

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By on April 12, 2016

As the click-and-collect model becomes increasingly popular with retailers and consumers, its growing adoption is borne out by recent industry statistics: According to a survey by the International Council of Shopping Centers, during the 2015 holiday season, nearly one-third of all shoppers chose to make purchases online, then pick up the merchandise at the retailer’s brick-and-mortar…

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By on April 05, 2016

Retailers and brands have long understood the importance of shelf presence and retail execution. How many first-year employees at Nestlé, Coca-Cola, and P&G have spent endless hours auditing stores for compliance with planograms and display plans? How many category management, space planning, and third-party merchandising professionals are there in your company? With so much invested in…

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By on March 22, 2016

It’s no secret that impulse purchases are a CPG mainstay under siege. Pressure to offer better-for-you indulgences, the rise of self-checkout, and shoppers too distracted by phones to notice product displays in the checkout line—these are just a few of the reasons industry insiders are exploring the future of impulse purchasing. In this article, we’ll…

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By on March 08, 2016

The CPG industry is obsessed with “moments of truth”—critical interactions between people and brands with enormous impacts on brands’ performance. First (naturally) came the First Moment of Truth (FMOT), which P&G coined in 2005 to refer to the seconds-long span when a shopper notices and selects an item on a physical shelf. As the industry…

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By on February 11, 2016

According to the National Retail Federation (NRF), a quarter of Valentine’s shoppers went online to shop and/or buy gifts in 2015, up from 16.3% the prior year. Equally compelling statistics can be found in a survey from Adroit Digital, which found that among adults who owned both smartphone and computer, 59% stated a preference for…

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By on February 04, 2016

This weekend, more than 180 million people in the U.S. will tune in to watch the 2016 Super Bowl: some will watch for the action, others the ads, and some are there just for the snacks. During the window of demand leading into the Super bowl and those critical few hours during the big game, the…

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By on January 22, 2016

Over the last few months, Amazon has launched a couple of prominent online grocery offerings in the UK – already home to one of the world’s most competitive grocery markets. Amazon began by testing one-hour delivery of chilled and frozen foods in select London and Birmingham postcodes in October 2015 via Amazon Prime Now, which…

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By on January 19, 2016

Over the past year, the pet supplies/pet care market in the U.S. has increased from $58 billion to $60 billion, and $3.7 billion of those sales came through the eCommerce channel (an increase of 76% in online sales since 2010). In a sense, the pet supplies industry and eCommerce were made for each other. 95% of…

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By on January 14, 2016

By Keith Anderson, VP Strategy and Insight, Profitero Most CPG firms are aware of the tremendous growth we’re seeing in the eCommerce channel from both a volume perspective and the disproportionate influence it has over offline retail. According to an IRI/BCG/Google study for the GMA, within the next 5 years, 50% of growth in CPG…

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