The Rise of Direct to Consumer Brands: Revolution or Evolution?

By on November 29, 2016

Amid the intensifying pressures of price competition and the rise of Amazon as a global force, another disruptive trend is becoming too big to ignore: the rise of direct to consumer (DTC) brands. Unilever’s high-profile, $1B acquisition of Dollar Shave Club renewed interest in the DTC model, but dozens of other well-capitalized brands have already…

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Holiday 2016

Nine Predictions for the 2016 Retail Holiday Season

By on November 23, 2016

With Black Friday just around the corner, we list the 2016 holiday predictions from Profitero’s SVP Strategy and Insights Keith Anderson, previously published in Chain Store Age. Keith’s prediction on Amazon driving its ecosystem has already proven to be true, with the e-tailer announcing a $20 discount on Prime membership this Black Friday. 1. Shifting Demand ForwardWhile Black…


Podcast Q&A: The Trend Towards Direct-To-Consumer eCommerce

By on October 12, 2016

Unilever’s recent acquisition of Dollar Shave Club suggests a significant shift in the consumer products space: manufacturers selling direct to consumers and bypassing traditional retailers. Profitero’s SVP Strategy and Insights Keith Anderson speaks to Jill Finger Gibson, principal analyst with the Digital Clarity Group and formerly an analyst at IDC. In this episode, they discuss…


Podcast Q&A: The Outlook for Impulse Merchandising in a Digital World

By on September 15, 2016

There are many questions about how CPG in grocery will play out online, particularly around impulse-oriented categories. In a transcript of a recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson speaks to Neil Ackerman, Global eCommerce Director at Mondelez. Previously, Neil was General Manager of Amazon’s Small and Light Program In this episode, Keith…


Profitero Podcast Q&A: Item Level Profitability at Amazon

By on August 30, 2016

If you’re a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP – which stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel. In a transcript of their recent podcast, Profitero’s Keith Anderson speaks with Andrea Leigh…


Profitero Podcast Q&A: Automating eCommerce Performance and the Quantified Self

By on August 18, 2016

In a transcript of their recent podcast Q&A, Profitero’s Keith Anderson speaks with Garrett Bluhm, Director of eCommerce at Hyland’s, Inc. Garrett discusses some of the tools he uses to measure, analyze, optimize, and automate every day routine tasks that are essential to both his personal and professional life, using tools such as If This…

House Supplies

Why House Supplies Sales are Booming in the eCommerce Channel

By on August 16, 2016

Home may be where the heart is, but it’s also where the profits are. House and cleaning supplies are at the forefront of the surge in eCommerce CPG sales, which rose 42% last year, well ahead of an overall eCommerce increase of 30%.  Laundry detergent leads the way with an 85% increase, with Procter and Gamble’s…


Four eCommerce “Must Haves” for Today’s Vitamin and OTC Brands and Retailers

By on August 09, 2016

With eCommerce sales of roughly $7 billion annually, and an annual growth rate of 12.3% since 2010, vitamin purchases are a “natural” for the online channel. Consumers who take a one-a-day multi-vitamin on a predictable basis are ideal candidates for regular replenishment via a subscription program like Amazon’s Subscribe & Save, with nearly 40% of consumers who…


Amazon’s Move Into Private Label Consumables

By on July 28, 2016

After years of rumors and innuendo, finally seems poised to launch a large-scale push into its own lines of consumables, launching Happy Belly coffee and Mama Bear baby food in June 2016.  In a transcript of a recent podcast, Keith Anderson discusses why Amazon is investing in private label consumables, how Amazon’s private label…


Digital Outperformance: Why Product Content and Ratings & Reviews Matter

By on June 08, 2016

Part 2 of Keith Anderson’s presentation at the Spring 2016 Virtual LEAD Marketing Conference in which he discusses the importance of product content and ratings & reviews. In Part 1, Keith covered the importance of search ranking and discoverability. Click to view the on-demand webinar. In our previous post, we addressed the importance of search ranking and discoverability – maximizing the number of products…

Amazon Dash

Digital Outperformance: Analytics-Driven Strategies For Retail’s Fastest Growth Channel

By on May 23, 2016

This is part 1 (of 2 posts) in which we summarize Keith Anderson’s recent presentation at the Spring 2016 Virtual LEAD Marketing Conference: Digital Outperformance – Analytics-Driven Strategies For Retail’s Fastest Growth Channel.  View the on-demand webinar. Many retailers and CPG companies have begun to appreciate that we’ve been going through a period of fairly transformational change,…

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