Prime Day

Getting Primed for Prime Day 2018

By on May 09, 2018

Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas. “Fabricated” online shopping events like Prime Day are proven to drive significant spikes in traffic and…

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Brandless: A New Model for Online Grocery and CPG eCommerce?

By on July 20, 2017

This article previously appeared on Just-Food. While Amazon Prime Day may have dominated the headlines last week, the launch of private-label CPG start-up Brandless also garnered considerable industry attention. Pitching itself as the ‘Procter & Gamble for millennials’, the direct-to-consumer (DTC) grocery site sells everyday essentials like coffee, peanut butter, toothpaste and hand soap. All…


Podcast Q&A: How Alcohol Brands Can Tap the eCommerce Opportunity

By on July 14, 2017

eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital. In an edited transcript of their recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol…

Whole Foods

Profitero Podcast Q&A: What an Amazon/Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

By on July 06, 2017

In an edited transcript of their recent podcast discussion, Profitero’s Keith Anderson speaks to Jason Del Rey of technology news site Re/code about what the Whole Foods acquisition means to both Amazon and Whole Foods, and what it means to the grocery industry. Click here to listen to or download the podcast. Keith Anderson:  Let’s…


Instacart’s Take on Online Grocery: Is the US at a Tipping Point?

By on June 07, 2017

This Q&A originally appeared in Internet Retailer. Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 –…

digital strategy

How to Champion Your Digital Strategy: 5 Tips to eCommerce Success

By on May 15, 2017

One of the biggest challenges facing digital brand managers is making strategic eCommerce decisions. When coming up with a digital strategy, how many internal resources should be allocated? Which online retailers should be prioritized? What role does content play? How do you make sense of retailer analytics?  Profitero’s SVP Strategy & Insights Keith Anderson offers…


10 Ways Alcohol Brands Can Play Online

By on April 18, 2017

As we discussed in an earlier blog, consumer demand for buying alcohol online is clearly on a growth curve. More retailers will explore, experiment with and expand online alcohol offers. And technology platforms and services will continue to emerge and evolve at a rapid pace. The key question becomes: What can alcohol brands do to influence…


How Alcohol Brands Can Tap the eCommerce Opportunity

By on April 11, 2017

  In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years. Plenty of factors point to increasing demand for alcohol sales…


Walmart’s Latest eCommerce Moves: What Can it Really Deliver?

By on March 09, 2017

This article was originally published in Chain Store Age. The world’s largest brick-and-mortar retailer, Walmart, has eliminated the membership fee on its two-day shipping program ShippingPass – its strongest response yet to the growing dominance of Amazon Prime (which is now estimated to top 65 million members worldwide). According to Marc Lore, CEO of Walmart’s…


The Food Industry in 2017 – The Key Questions for Digital Strategists

By on December 19, 2016

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” More than ever, these questions need executive focus.  Investors and shoppers no longer award credit for what retailers and brands say they will do to compete…

How Boxed is Bringing Bulk CPG Products Online

By on December 05, 2016

We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3…

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