Posts by keith-anderson

One of the biggest challenges facing digital brand managers is making strategic eCommerce decisions. When coming up with a digital strategy, how many internal resources should be allocated? Which online retailers should be prioritized? What role does content play? How do you make sense of retailer analytics?  Profitero’s SVP Strategy & Insights Keith Anderson offers…

As we discussed in an earlier blog, consumer demand for buying alcohol online is clearly on a growth curve. More retailers will explore, experiment with and expand online alcohol offers. And technology platforms and services will continue to emerge and evolve at a rapid pace. The key question becomes: What can alcohol brands do to influence…

  In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years. Plenty of factors point to increasing demand for alcohol sales…

This article was originally published in Chain Store Age. The world’s largest brick-and-mortar retailer, Walmart, has eliminated the membership fee on its two-day shipping program ShippingPass – its strongest response yet to the growing dominance of Amazon Prime (which is now estimated to top 65 million members worldwide). According to Marc Lore, CEO of Walmart’s…

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” More than ever, these questions need executive focus.  Investors and shoppers no longer award credit for what retailers and brands say they will do to compete…

We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3…

Amid the intensifying pressures of price competition and the rise of Amazon as a global force, another disruptive trend is becoming too big to ignore: the rise of direct to consumer (DTC) brands. Unilever’s high-profile, $1B acquisition of Dollar Shave Club renewed interest in the DTC model, but dozens of other well-capitalized brands have already…

With Black Friday just around the corner, we list the 2016 holiday predictions from Profitero’s SVP Strategy and Insights Keith Anderson, previously published in Chain Store Age. Keith’s prediction on Amazon driving its ecosystem has already proven to be true, with the e-tailer announcing a $20 discount on Prime membership this Black Friday. 1. Shifting Demand ForwardWhile Black…

Unilever’s recent acquisition of Dollar Shave Club suggests a significant shift in the consumer products space: manufacturers selling direct to consumers and bypassing traditional retailers. Profitero’s SVP Strategy and Insights Keith Anderson speaks to Jill Finger Gibson, principal analyst with the Digital Clarity Group and formerly an analyst at IDC. In this episode, they discuss…

There are many questions about how CPG in grocery will play out online, particularly around impulse-oriented categories. In a transcript of a recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson speaks to Neil Ackerman, Global eCommerce Director at Mondelez. Previously, Neil was General Manager of Amazon’s Small and Light Program In this episode, Keith…