10 Ways Alcohol Brands Can Play Online

By on April 18, 2017

As we discussed in an earlier blog, consumer demand for buying alcohol online is clearly on a growth curve. More retailers will explore, experiment with and expand online alcohol offers. And technology platforms and services will continue to emerge and evolve at a rapid pace. The key question becomes: What can alcohol brands do to influence…

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How Alcohol Brands Can Tap the eCommerce Opportunity

By on April 11, 2017

  In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years. Plenty of factors point to increasing demand for alcohol sales…


Walmart’s Latest eCommerce Moves: What Can it Really Deliver?

By on March 09, 2017

This article was originally published in Chain Store Age. The world’s largest brick-and-mortar retailer, Walmart, has eliminated the membership fee on its two-day shipping program ShippingPass – its strongest response yet to the growing dominance of Amazon Prime (which is now estimated to top 65 million members worldwide). According to Marc Lore, CEO of Walmart’s…


The Food Industry in 2017 – The Key Questions for Digital Strategists

By on December 19, 2016

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” More than ever, these questions need executive focus.  Investors and shoppers no longer award credit for what retailers and brands say they will do to compete…

How Boxed is Bringing Bulk CPG Products Online

By on December 05, 2016

We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3…


The Rise of Direct to Consumer Brands: Revolution or Evolution?

By on November 29, 2016

Amid the intensifying pressures of price competition and the rise of Amazon as a global force, another disruptive trend is becoming too big to ignore: the rise of direct to consumer (DTC) brands. Unilever’s high-profile, $1B acquisition of Dollar Shave Club renewed interest in the DTC model, but dozens of other well-capitalized brands have already…

Holiday 2016

Nine Predictions for the 2016 Retail Holiday Season

By on November 23, 2016

With Black Friday just around the corner, we list the 2016 holiday predictions from Profitero’s SVP Strategy and Insights Keith Anderson, previously published in Chain Store Age. Keith’s prediction on Amazon driving its ecosystem has already proven to be true, with the e-tailer announcing a $20 discount on Prime membership this Black Friday. 1. Shifting Demand ForwardWhile Black…


Podcast Q&A: The Trend Towards Direct-To-Consumer eCommerce

By on October 12, 2016

Unilever’s recent acquisition of Dollar Shave Club suggests a significant shift in the consumer products space: manufacturers selling direct to consumers and bypassing traditional retailers. Profitero’s SVP Strategy and Insights Keith Anderson speaks to Jill Finger Gibson, principal analyst with the Digital Clarity Group and formerly an analyst at IDC. In this episode, they discuss…


Podcast Q&A: The Outlook for Impulse Merchandising in a Digital World

By on September 15, 2016

There are many questions about how CPG in grocery will play out online, particularly around impulse-oriented categories. In a transcript of a recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson speaks to Neil Ackerman, Global eCommerce Director at Mondelez. Previously, Neil was General Manager of Amazon’s Small and Light Program In this episode, Keith…


Profitero Podcast Q&A: Item Level Profitability at Amazon

By on August 30, 2016

If you’re a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP – which stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel. In a transcript of their recent podcast, Profitero’s Keith Anderson speaks with Andrea Leigh…


Profitero Podcast Q&A: Automating eCommerce Performance and the Quantified Self

By on August 18, 2016

In a transcript of their recent podcast Q&A, Profitero’s Keith Anderson speaks with Garrett Bluhm, Director of eCommerce at Hyland’s, Inc. Garrett discusses some of the tools he uses to measure, analyze, optimize, and automate every day routine tasks that are essential to both his personal and professional life, using tools such as If This…

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