Posts by Jannie Cahill
Content that Converts: How to create winning eCommerce product pages
By on May 23, 2018

73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf. Product pages that have descriptive and complete content are becoming increasingly important in order to…

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By on February 27, 2018

Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average…

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By on December 19, 2017

2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive. Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel….

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By on November 22, 2017

Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online – and most importantly, how they benchmark against the leaders in their category. The reality is you can’t manage what you don’t…

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By on November 03, 2017

A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers). A separate survey from Nielsen reveals that 85% of US consumers plan to buy holiday gifts…

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By on October 30, 2017

A new Profitero study confirms that Amazon may be the current online price leader, but that lead may be slipping as Walmart intensifies its efforts to be price competitive. The report, Price Wars: A Study of Online Price Competitiveness, reveals that Amazon’s prices are typically 11% lower than Walmart, Target and Jet. However, Walmart is…

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By on October 27, 2017

Online Wish Lists on websites like Amazon provide a good health check of your demand-building activities. If your marketing and search placement efforts are doing their job, then you should start to see the pay off in terms of more shoppers adding your products to Wish Lists. With the holiday season fast approaching, we did…

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By on October 04, 2017

As we head into this year’s holiday season, how can brands better plan and optimize for seasonally-driven events and products? In this Q&A, Nicole Vinson, group director of eCommerce at The Integer Group, provides her point of view and advice on optimizing for the seasons. Check out the podcast for the full interview. Keith Anderson:…

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By on September 21, 2017

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption. In fact, eMarketer predicts retail mCommerce…

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By on August 29, 2017

The 100 best-selling products in the Beauty & Personal Care category on Amazon US are made up of over 64 brands. Yet the top five beauty and personal care brands make up 22% of our Amazon FastMovers 100, which ranks the top 100 best-selling products for June 2017. Benchmarking your products against the category is…

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By on August 08, 2017

Establishing an eCommerce strategy is one thing; performing against it is another. Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months. Take the 10-minute survey below and…

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