Posts by Jorge Castrejon
Which online retailers had the best Black Friday prices?
By on December 07, 2018

By all accounts, the Black Friday/Cyber Monday weekend lived up to its hype, especially in terms of the online shopping boom. During the extended Black Friday weekend (which we defined as Nov 21 – 26, 2018), eCommerce sales topped the charts and online sales records were broken. According to data from Adobe Analytics: U.S. online…

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By on February 13, 2018

In terms of dollar sales, Valentine’s Day is the third biggest holiday for the $22 billion US chocolate candy industry, according to market research firm Packaged Facts. And the findings of the NRF/Prosper Insights & Analytics annual survey reveal that more US consumers are planning on purchasing candy this year, with 55 percent (up from…

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By on December 07, 2017

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more…

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By on November 13, 2017

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals. With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online…

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By on October 23, 2017

According to NRF’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities – up from 171 million last year. Spending is expected to reach a record high of $9.1 billion, with online search the number one starting point for consumers looking for Halloween ideas and inspiration. Among Halloween…

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By on May 03, 2017

This article previously appeared in TWICE Magazine. In the run-up to Black Friday 2016 and throughout the peak holiday shopping season last year, Amazon heavily promoted its own line of electronics products on the homepage – a valuable, and perhaps unfair, advantage given that more than half of all product searches now begin on…

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By on March 01, 2017

We recently presented at the Nielsen Consumer 360 conference in Tokyo, Nielsen’s annual event that seeks to connect consumer trends across industries. This is the first year that Consumer 360 comes to Japan, which takes place amid a world of unprecedented globalization and connectedness. Finding opportunity within the current economic climate is both complex and challenging,…

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By on February 21, 2017

The Patriots may have won Super Bowl 2017 but which brands won online? Profitero’s FastMovers reports monitor Amazon’s best sellers lists daily and analyze products’ performance over specific time periods to produce a cumulative ranking of best-selling products.  In the two weeks leading up to Super Bowl 2017 (starting January 23 and ending on February 5 2017), we…

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By on February 13, 2017

In the previous posts from our 5-part blog series ‘5 Ways to Optimize your eCommerce Performance with Amazon FastMovers’, we covered how these reports can help you analyze your competitors, identify emerging brands, and detect consumer and product trends. In part 4 we look at how to use these reports to identify the number of 3P…

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By on February 09, 2017

February is here and it can only mean one thing: Valentine’s Day. While U.S. consumers are predicted to spend an average of $136.57, down from last year’s record-high of $146.84, total spending is still expected to reach $18.2 billion, according to the National Retail Federation.   Valentine’s creates a huge opportunity for brands and retailers…

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By on January 25, 2017

Part 1 of our Amazon FastMovers series covered how to use these monthly reports to analyze competitors in your category on Amazon. In the second part of this five-part blog series, we discuss how Amazon FastMovers reports can help you identify new competitors and track emerging brands in your category. Identifying New Entrants in a…

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