This post previously appeared on Compliantia. “What does the future hold for CPGs?” It’s an interesting question, and one that’s not always easy to answer. Market and consumer trends can be unpredictable. And sometimes, the technologies you expect to hit it big fall flat (remember Google Glass?) while the real game changers come in when you…
Listen to a 3-minute podcast from Vend retail expert Francesca Nicasio, who addresses the importance of connecting what shoppers see online and what they then do – whether that be online or offline.
Profitero’s Keith Anderson was recently interviewed by Francesca Nicasio, Vend’s resident retail blogger on ‘How to Price Across Multiple Channels: What Retailers Need to Know About Modern Pricing Policies’. Here we summarize some of the key questions that retailers should consider when pricing
Finding that pricing sweet spot isn’t just about doing the math. Yes, you have to run the numbers when it comes to your costs and profit, but these aren’t the only factors that come into play when setting your prices. In an article originally published on the Vend Retail Blog, Vend retail expert Francesca Nicasio looks at how psychological strategies can impact how consumers perceive prices and products.