Posts by Brandbank
Millennial Grocery Shoppers: How To Optimize Your Brand Content For Generation Y
By on May 31, 2017

Millennials – born between 1980 and 2000 – aren’t just a niche consumer segment; they’re a generation that makes up 21% of the UK population. They are the 20th century’s last generation and its first truly digital one. 90% of them go online daily. Their social lives, their shopping habits, all happen across online and…

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By on November 30, 2016

The beauty sphere has blown up in recent years – in particular beauty eCommerce, which is set to grow 8% year-on-year to 2019. The health and beauty sector saw an increase in online sales of 22% last year, with 38% of online shoppers purchasing beauty products. These stats are especially surprising when you consider how high-involvement beauty buying…

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