Posts by Andrew Pearl
How eCommerce Analytics will empower your teams in 2019
By on April 17, 2019

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. Just over half of all global respondents highlighted measuring and reporting on how eCommerce is performing within their organisation as one of the top challenges they are facing. This, in…

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By on May 23, 2018

73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf. Product pages that have descriptive and complete content are becoming increasingly important in order to…

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By on May 10, 2017

Germany is the latest country where Amazon is destined to challenge the established grocery retailers, with last week’s roll out of AmazonFresh services in Berlin. Following the launch of Prime Pantry in November 2015 and one-hour deliveries through its Prime Now offering, launched in May 2016, Amazon is now looking to broaden its offering in…

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By on March 27, 2017

This article originally appeared in Cosmetic OBS. While beauty products may seem like the kind that shoppers would prefer to ‘try before they buy’, there’s growing digital engagement with the sector. L’Oreal has reported its eCommerce sales were up 33% in 2016, with CEO Jean-Paul Agon previously announcing that ‘eCommerce is not the cherry on…

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By on December 29, 2016

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” Profitero’s Director of Strategy and Insights EMEA Andrew Pearl outlines his nine predictions for eCommerce in 2017, previously published in Retail Times. 1.    Mobile’s continued ascendancy –…

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By on December 14, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday. In a transcript from the Profitero Podcast Series, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl speaks to Oliver Bradley, global eCommerce Design…

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By on November 01, 2016

Amazon’s Echo speaker has finally launched in Europe, positioned as a connecting point for our increasingly connected lives. The Internet of Things (IoT) is about making life simpler and more convenient through automated technology, and retailers and brands are increasingly looking to create their own connected devices to embed themselves in the lives of tech-savvy…

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By on October 17, 2016

Hot on the heels of the IGD Online and Digital Summit 2016, we summarize the presentation given by Profitero’s Director of Strategy and Insights EMEA Andrew Pearl and the five key areas where FMCG/CPG brands can win with Amazon. 1. Understand the basics of your category Do some basic research on your category: one of the…

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By on September 13, 2016

En Francais In an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay. Success in one of Europe’s largest retail sectors is critical to long term growth for Amazon and while Amazon is yet to gain any significant share within this sector, recent initiatives such as the launch of…

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By on September 12, 2016

En Anglais Dans un secteur européen de l’alimentation de plus en plus concurrentiel, une seule chose est sûre : Amazon compte bien y rester. La réussite dans l’un des plus grands secteurs de la distribution en Europe est essentielle pour la croissance à long terme d’Amazon. Même si Amazon n’a pas encore conquis une part…

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By on September 02, 2016

One of today’s rapidly evolving consumer trends is the omni-shopper and their ‘any time, any where’ purchasing habits. In a transcript of a recent podcast, Profitero’s Director of Strategy and Insights EMEA speaks to Craig Bradley, who runs a specialist shopper consultancy in the food and grocery sector. Craig discusses the rise of convenience and discount…

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