“CPGs don’t need their data to get any bigger, they need it to get smarter. Actionable insights into the nitty gritty of how various eCommerce sites work and how CPGs can grow a profitable business, SKU by endless aisle SKU, will determine tomorrow’s winners.”


Patrick Miller, co-founder Flywheel

Everywhere you look, eCommerce is booming—loudly. 64 cents of every dollar spent in retail stores is now influenced by digital interactions*, with retail eCommerce sales expected to reach $1.915 trillion by the end of 2016 (8.7% of total retail spending worldwide), and to more than double again to reach $4.058 trillion by 2020**.

However, for all the growth—and for all the tools available to retailers and brands for managing the digital shelf—there are precious few ways for them to generate the strategic insights that drive decisive, successful action.

That’s why, more than five years ago, a team of ex-Google and IBM Watson engineers got together to solve one big problem: giving retailers and brands the monitoring and analytic tools they needed (but didn’t have) for maximizing their eCommerce performance and driving sales.

Our founders could see what retailers and brands were seeing for themselves—that if you can’t measure it, you can’t manage it. It was clear these companies were operating in a vacuum, moving from one campaign to another without the necessary insights for understanding how they benchmarked against competitors online, or for optimizing eCommerce pricing, product content integrity, and retailer search rankings. Ignorance is not bliss.

Navigating the New Digital Divide

Something had to change. And our team was the one to change it.

At heart, we’re a team of data scientists who love eCommerce. We’re builders, too – monitoring in excess of 450 million products across 5,000 online retailers daily. We can definitively say we’ve built the industry’s most scalable eCommerce measurement and management solution—all with one overriding goal in mind: to help brands and retailers improve their performance. Optimal performance is a thing of beauty, and we and our clients are working together every day to make it a reality. At Profitero, we: