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Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide

December 20, 2017

Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program. As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance.

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New Profitero Study Reveals Amazon is Winning the Online Price War – But Walmart is on the Offensive

October 30, 2017

A new study from global eCommerce analytics firm Profitero confirms that Amazon may be the current online price leader, but that lead may be slipping as Walmart intensifies its efforts to be price competitive. The report reveals that Amazon’s prices are typically 11% lower than Walmart, Target and Jet. However, Walmart is rapidly closing the gap, with the retailer’s prices found to be only 3% more expensive on average than Amazon across all categories studied. This compares to a 2014 Profitero study which found Walmart’s pricing to be 9% higher than Amazon on average. Target was found to be 17% higher than Amazon on average, and Jet 12% higher.

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Profitero Opens China Office to Support Global Expansion

August 09, 2017

eCommerce analytics firm Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands. This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest eCommerce markets – China, US, UK, Japan, Germany and France.

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