Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event.

Profitero today announced key milestones for the first half of 2018. The company reported a 113% year-over-year increase in annual-recurring revenue (ARR) for its eCommerce analytics, driven by significant expansion in new verticals such as electronics, apparel and outdoors, as well as continued traction with global FMCG manufacturers.

Profitero and Path to Purchase Institute (P2PI) have teamed up to launch eCommerce Academy, the industry’s first comprehensive professional development program designed to help brands and manufacturers master the essential strategies, tactics and frameworks for driving eCommerce performance.