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- The 2019 eCommerce Outlook for Brands
- Developing your Digital Toolkit
- Avoiding a Race to the Bottom: How to Create a Sustainable eCommerce Pricing Strategy
- The Digital Imperative
- The eCommerce Acceleration Playbook
January 07, 2019 | By Peter Adams | Retail Dive
December 10, 2018 | By Katie Evans | Internet Retailer
December 03, 2018 | By Daphne Howland | Retail Dive
Brands Are Doubling Down on eCommerce Heading into 2019, Finds Profitero / Kantar Consulting Benchmarking SurveyNovember 15, 2018
New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%, on average, versus the prior year.
Amazon Maintains Major Price Lead Over Other Online RetailersNovember 08, 2018
Profitero’s latest study in its Price Wars series reveals Amazon prices are 13% cheaper on average than other online retailers, but Chewy.com and Jet.com are winning price in the pet and beauty categories.
Profitero Launches Amazon Traffic & Conversion Analytics to Help Brands Optimize their eCommerce Performance with Greater Precision and SpeedOctober 29, 2018
Profitero today announced the launch of Amazon Traffic & Conversion Analytics, becoming the first solution provider to integrate daily traffic and conversion metrics, Amazon sales and share, and digital shelf analytics in one easy, integrated platform.