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- The 2019 eCommerce Outlook for Brands
- Developing your Digital Toolkit
- Avoiding a Race to the Bottom: How to Create a Sustainable eCommerce Pricing Strategy
- The Digital Imperative
- The eCommerce Acceleration Playbook
March 20, 2019 | By Dan Ochwat | Shopper Marketing Magazine
March 13, 2019 | By Daphne Howland | Retail Dive
February 06, 2019 | By Keith Goldsmith | SupplyChainBrain
Profitero Launches Certification Program to Help Agencies Deliver Stronger eCommerce Performance for BrandsDecember 05, 2018
Profitero today announced the launch of its Agency Certification Program, making it easier for brands to work with qualified agencies, brokers and consultants that are trained to use Profitero’s digital shelf and Amazon sales & share analytics to execute “data led” growth strategies for eCommerce. Ideoclick, content26, iProspect, minsterfb, Redslim, VMLY&R, Ebronext, Grey and Wunderman Commerce are among Profitero’s inaugural Certified Agency Partners.
Brands Are Doubling Down on eCommerce Heading into 2019, Finds Profitero / Kantar Consulting Benchmarking SurveyNovember 15, 2018
New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%, on average, versus the prior year.
Amazon Maintains Major Price Lead Over Other Online RetailersNovember 08, 2018
Profitero’s latest study in its Price Wars series reveals Amazon prices are 13% cheaper on average than other online retailers, but Chewy.com and Jet.com are winning price in the pet and beauty categories.