Profitero Blog
Brands are doubling down on eCommerce investment in 2019

New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar Consulting found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%, on average, versus the prior year.

The 2019 eCommerce Outlook for Brands surveyed 200+ eCommerce professionals to get a pulse on how brands are evolving to tackle the eCommerce opportunity, with more than 7,000 LinkedIn profiles analyzed globally to establish trends and patterns in eCommerce hiring and headcount growth.

Register for the Profitero / Kantar Consulting webinar Unlocking eCommerce Growth in 2019 on December 3 at 9am EST/2pm GMT for more in-depth insights.

5 key takeaways from the research stand out:

1. Brands must act now to build digital capabilities or risk being left behind

76% of brands surveyed are increasing their investment in eCommerce, with 35% spending more than 10% of their channel revenue on digital tools, solutions and agency support. Brands that fail to keep pace risk losing long-term competitive advantage.


a analytics is no longer a nice to have, but a central commercial function. 73% of brands spend a portion of their eCommerce budget on data analytics services; 41% of brands plan to expand their eComm data analytics headcount in the coming year.

For more, read our blog post: Calling all geeks: 3 reasons why 2019 will be the ‘Year of eCommerce Data Analytics’