Profitero Blog
Live Webinar: How to Win Online – Turning Health-Conscious Food Shoppers into Online Housewares Buyers

More and more of us are choosing to cook at home with millennials leading the home cooking trend, according to a survey conducted by Peapod and ORC International.

A Nielsen study also shows that a third of millennials said they prioritize healthy attributes in the food they buy, and 29 percent said they’re willing to pay more for them.

Join us for this live webinar on June 7 at 11am ET/4pm BST where we’ll be discussing how to convert growing numbers of health-conscious food shoppers into online buyers of kitchen appliances – a significant opportunity for appliance and food brands alike.

A panel including Jordan Rost of Nielsen and Darcy Reifenberger of BzzAgent discuss the growing trend towards healthier eating at home, the importance of consumer advocacy for driving online purchases, as well as guidance on how to effectively measure your brand’s performance at the digital shelf.

Register for the webinar to learn:

  • The key trends driving purchases of fresh foods, meal kits and food prep housewares
  • The importance of online ratings and reviews and tips for closing your product content gaps
  • Which food prep brands are winning on Amazon

All Registrants will also receive an exclusive sneak-preview of our upcoming white paper “The Impact of Ratings and Reviews on eCommerce Performance”

Register

Speakers:

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Cynthia Stephens, VP Global Marketing, Profitero
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Jordan Rost, VP Consumer Insights, Nielsen
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Darcy Reifenberger, Global Product Manager, BzzAgent