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Profitero Expands to Capitalize on eCommerce Opportunity in Japan

Brands now have access to insights on Amazon Japan and eCommerce analytics solutions through Profitero’s alliance with Nielsen Japan

Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest eCommerce market. The company is producing FastMovers reports for Amazon Japan, which rank the best-selling products across key categories on Amazon, and at the same time has extended its successful alliance with global performance management company Nielsen to deliver tailored eCommerce solutions to support this unique and rapidly expanding market.

“No two eCommerce markets are the same, and our customers require in-depth insights that are specific to Japan,” said Vol Pigrukh, CEO and co-founder of Profitero. “To increase market share and gain a competitive advantage in Japan, our customers can now rely on Profitero’s digital shelf data to benchmark their eCommerce performance and drive sales growth.”

Profitero is packaging eCommerce insights tailored to this market, which, according to A.T. Kearney, is the fourth-largest eCommerce market behind China, the U.S. and the UK. The company recently added Amazon Japan to its widely-cited Amazon FastMovers report series, which is released monthly to show which products have the best sales performance across key categories on Amazon.

In its first Amazon Japan FastMovers report, Profitero analyzed the beer and spirits, dog food, hair care, makeup and skincare categories. The report showed a higher propensity for customer reviews among beer and spirits shoppers and a significantly lower number of skin care reviews (42 for each product, on average) when compared to Amazon U.S. (2,310 reviews) and the UK (457 reviews). Insights such as this will guide brands’ strategies for optimizing performance in the growing Japanese eCommerce market.

An increased focus on Japan is also important to Profitero’s strategic alliance with Nielsen, which already offers Profitero’s Digital Shelf 360 product suite to its global brand clients, helping them to correlate online performance with actual sales data. eMarketer estimates that despite having the world’s second-highest digital buyer penetration (82 percent), Japan’s online activity is geared toward local merchants and the country still has one of the lowest cross-border buyer penetration rates in the world. Digital shelf data is critical as more global companies seek to enter the Japanese market.

“Japan is such an important eCommerce market now, making it critical for our clients to understand the many dynamics of online sales and activation,” said Toshihiro Fukutoku, MD, Nielsen Japan.  “Our strategic alliance with Profitero lets us offer our clients a greater breadth of tried-and-tested e-commerce solutions, and provides new insights into Japan’s e-commerce landscape to help them grow and succeed online.”

Profitero’s Digital Shelf Analytics: Amazon Japan

Source: Profitero’s Amazon FastMovers December 2016

Subscribe to our free Amazon FastMovers reports for Japan to monitor the best-performing brands across key categories on Amazon.