Morgan Stanley estimates US shoppers will spend more than $42 billion on groceries online this year, up 163% from $16 billion in 2015, while nearly a third of US consumers bought food on the web in the past six months according to a recent Harris Poll.
As Amazon continues to roll out its Fresh delivery service and venture further into private label consumables, and with brick-and-mortar retailers like Walmart and Kroger rapidly expanding their online grocery offerings, 2016 could well be the digital tipping point for US grocery shopping.
Profitero is excited to be attending this year’s Online & Digital Grocery Summit USA on November 3. Now in its second year, the Summit brings together the leading retailers, CPG brands and industry experts to help you understand the key actions needed to optimize your brand’s eCommerce strategies and increase your online sales.
Visit the Profitero booth to find out how we’re helping CPG brands correlate digital shelf metrics with sales and share data in order to maximize your online sales. Interested to know which brands are among the top performers in your category on Amazon? Email insights@profitero.com to get your copy of our latest Amazon FastMovers report prior to the event.