Did you know that an average of 3,000 customer reviews has helped make ArtNaturals one of the best-selling beauty brands on Amazon?
Increasingly, upstart beauty brands like ArtNaturals are making their mark online, even if they do not have the brick-and-mortar presence of “traditional” beauty brands.
It’s this type of knowledge that is increasingly important to your beauty brand’s success – as well as understanding what’s going on in the Amazon marketplace, because:
• Amazon continues to dominate as the world’s largest e-retailer, with Amazon predicted to see the highest growth between now and 2020 against all major retailers (source: Planet Retail)
• Amazon accounted for 60% of total US eCommerce sales growth in 2015 (source: Forrester)
• 73% of consumers say that Amazon is their #1 destination for beauty products (AT Kearney)