For many consumers, having a baby is the gateway to online shopping. New mothers are four times more likely to buy their groceries online than the average person – and rely heavily on other parents’ recommendations.
Customer reviews are shown to be a key driver of baby sales on Amazon: products need to be regarded as safe and effective, part of the reason reviews are so critical in this category. What pleases one set of parents is likely to please another.
Our Amazon FastMovers reports for April show that Diaper brand Luvs received almost 5,000 product reviews (to become the 3rd best-selling diaper brand on Amazon), while on Amazon UK, the Gro Company was the 5th best-selling baby brand, with over 2,000 product reviews.