In today’s rapidly changing retail landscape, e-commerce performance metrics are no longer a “nice to have,” but an essential part of the success equation for everyone in the retail industry. As Nielsen embarks down the path of Total Consumer measurement, and advances towards their much anticipated e-commerce measurement solution scheduled to be released later this year, they are committed to providing clients a view of their e-commerce channel today. To that end, Nielsen and Profitero today announced a strategic alliance to provide Profitero’s Digital Shelf 360 suite to Consumer Packaged Goods companies.
Profitero monitors the digital shelf and helps brands grow sales and increase or maintain market share. Expanding Nielsen’s e-commerce measurement capabilities, this latest announcement marks the availability of Profitero’s Digital Shelf 360 solutions for Nielsen clients. Together, Nielsen and Profitero allow Consumer Packaged Goods companies to correlate online performance with actual sales data.
Nielsen has formed an alliance with Profitero due to its advanced technology, global coverage and multiple offerings in this space. Profitero’s coverage spans over 300M products on 4,000 websites in over 40 countries every day, delivering a holistic digital shelf solution that evaluates all e-commerce performance drivers including price, promotion, assortment, search position, product content, ratings and reviews to uncover and help clients capitalize on e-commerce opportunities.
“Nielsen is continuously investing and developing relationships to ensure clients have access to a robust set of measurement services to benchmark and identify growth opportunities within the ever expanding e-commerce environment,” said Karen Fichuk, President, North America Buy. “This alliance is our latest advancement in bringing the industry one step closer towards measuring the Total Consumer.”
“Profitero’s strategic alliance with Nielsen further reinforces our position as the leading provider of e-commerce analytics,” said Vol Pigrukh, Profitero’s CEO and co-founder. “Our digital shelf insights help CPG manufacturers increase e-commerce sales and win market share. The powerful combination of Profitero and Nielsen will enable us to expand this approach to the total e-commerce market and deliver the most comprehensive solution to CPG brands, helping them to grow their business both online and across all channels.”