Profitero Blog
Topics Retail
Competitor Monitoring: Poundland’s New Mobile App: Alerting Shoppers To Low Prices

As consumers become more reliant on smartphones to find out the best discounts and promotions in stores and online, Poundland has launched a new app to keep customers up to date on its low cost deals.

The discount retailer’s new app offers the latest information on Poundland‘s “Wow|” deals – leading brand offers, Buy One Get One Free (BOGOF) deals, multibuys and seasonal offers e.g. Diamond Jubilee, 2012 Olympics. Shoppers can also use the street view option to locate stores.The move is sure to detract attention away from the leading retailers’ apps.

Household budgets continue to be squeezed and more and more people are now taking the time to shop around to ensure they save money, said Jim McCarthy, Poundland CEO. He explained that the retailer wanted to provide customers with an app “to make it easy for them to see what bargains they can find in store”, as well as attracting new customers into stores. Customers will welcome the tool, said McCarthy, adding that the company hoped it would help families to save even more each week on household essentials and affordable treats.

Poundland recently appointed former Morrisons marketing director Richard Lancaster to the position of trading director.

© Profitero 2012

About Profitero

Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com.