No two “perfect store” playbooks are identical. What does having the “perfect store” mean to you? The lowest prices? The best overall customer experience? The best layout?
In eCommerce, this concept of the perfect store that exists in the physical brick-and-mortar retail environment, takes on a different dimension.
Shopper data, and sales data, becomes enhanced by digital shelf data – the data that is available on what shoppers see and buy online.
Online, your product content is your product’s packaging. How do you measure its impact just as you would in the brick-and-mortar store?